Paid Social Lead - B2C E-comm

JR United Kingdom; Slough; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading eCommerce brand is seeking a performance-driven Paid Social Lead to scale their paid strategy as they enter new markets. The role involves hands-on management of campaigns, leading a team, and driving revenue through various social platforms. Candidates should have a strong eCommerce background and expertise in paid social marketing, with support for career growth in a values-led environment.

Qualifications

• Hands-on experience with Meta campaigns.
• Background in D2C or online retail growth.
• Experience managing 6–7 figure budgets.

Responsibilities

• Shape channel strategy and manage creative testing cycles.
• Drive revenue through Meta and other social platforms.
• Lead and mentor a small team.

Skills

Paid social expertise

eCommerce background

Cross-functional collaboration

Strategic thinking

Team leadership

Performance tracking

Job description

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We're on the lookout for a performance-driven Paid Social Lead to join a category-leading, product-rich eCommerce brand that’s scaling fast.

We need someone who can get stuck in shaping channel strategy, owning performance, managing creative testing cycles, and ultimately driving serious revenue through Meta and other social platforms.

You’ll have a real seat at the table, reporting directly into the Head of Growth, and helping shape what paid social looks like as we scale across new markets and categories.

What we’re looking for:

• Hands-on paid social expertise: You’ve run Meta campaigns in-house and can talk confidently about testing structures, creative iterations, and scaling wins.
• eCommerce background:You’ve delivered growth in D2C or online retail.
• Strong cross-functional chops: You’ve worked closely with creatives, copywriters, and growth leaders to test fast, learn faster, and optimise performance.
• Strategic edge: You know how to build structure, not just ads. You’re confident managing spend and performance tracking, but you’re also thinking bigger picture channel growth, team evolution, and performance process.
• You’ve led or mentored others, this role is leading a small team and we’re open to someone stepping up into a Lead role if you’ve been a high-performing Senior Paid Social Manager.
• You’ve worked with 6–7 figure annual budgets and understand how to scale spend without compromising CAC.
• You’ve tested into TikTok, Pinterest, YouTube or other paid social channels.
• This role is critical to their next stage of growth - you’ll be front and centre in shaping their paid strategy.
• This is a values-led business, with a track record of investing in people and product.
• You’ll join a team that moves fast, thinks smart, and loves what they do.
• You’ll get autonomy, support, and the chance to make a tangible commercial impact — fast.