Paid Social Lead - B2C E-comm

Propel; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading eCommerce scaleup is seeking a performance-driven Paid Social Lead to join their team in London. This role involves shaping social channel strategy, managing performance, and directly influencing revenue growth through Meta and other platforms. As a mid-senior level position, the candidate will report directly to the Head of Growth and work closely with various team members to optimize campaign strategies and achieve significant growth targets in new markets.

Benefits

Autonomy and support

Opportunity for tangible impact

Collaborative and fast-paced environment

Qualifications

• Hands-on experience with Meta campaigns.
• Background in delivering growth in D2C or online retail.
• Experience managing 6-7 figure annual budgets.

Responsibilities

• Shaping channel strategy and owning performance.
• Driving revenue through paid social platforms.
• Leading and mentoring a small team.

Skills

Paid Social Expertise

eCommerce Background

Cross-functional Collaboration

Strategic Management

Performance Tracking

Job description

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Fast-growing B2C eCommerce scaleup

We're on the lookout for a performance-driven Paid Social Lead to join a category-leading, product-rich eCommerce brand that’s scaling fast.

We need someone who can get stuck in shaping channel strategy, owning performance, managing creative testing cycles, and ultimately driving serious revenue through Meta and other social platforms.

You’ll have a real seat at the table, reporting directly into the Head of Growth, and helping shape what paid social looks like as we scale across new markets and categories.

What we’re looking for:

• Hands-on paid social expertise: You’ve run Meta campaigns in-house and can talk confidently about testing structures, creative iterations, and scaling wins.
• eCommerce background:You’ve delivered growth in D2C or online retail.
• Strong cross-functional chops: You’ve worked closely with creatives, copywriters, and growth leaders to test fast, learn faster, and optimise performance.
• Strategic edge: You know how to build structure, not just ads. You’re confident managing spend and performance tracking, but you’re also thinking bigger picture channel growth, team evolution, and performance process.
• You’ve led or mentored others, this role is leading a small team and we’re open to someone stepping up into a Lead role if you’ve been a high-performing Senior Paid Social Manager.
• You’ve worked with 6–7 figure annual budgets and understand how to scale spend without compromising CAC.
• You’ve tested into TikTok, Pinterest, YouTube or other paid social channels.
• This role is critical to their next stage of growth - you’ll be front and centre in shaping their paid strategy.
• This is a values-led business, with a track record of investing in people and product.
• You’ll join a team that moves fast, thinks smart, and loves what they do.
• You’ll get autonomy, support, and the chance to make a tangible commercial impact — fast.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  Retail

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