Paid Social Lead - B2C E-comm

JR United Kingdom; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading B2C eCommerce scale-up is seeking a performance-driven Paid Social Lead in the City of London. The right candidate will be instrumental in shaping the company's pay social strategy, driving revenue, and managing campaigns as the brand expands into new markets and product categories. Applicants should demonstrate strong hands-on experience with social media marketing, strategic thinking, and leadership capabilities.

Qualifications

• Experience running Meta campaigns in-house with confidence.
• Proven growth in D2C or online retail.
• Ability to manage spend and tracking while optimizing performance.

Responsibilities

• Shape channel strategy and drive revenue through social platforms.
• Manage creative testing cycles and optimize performance.
• Report directly to the Head of Growth.

Skills

Hands-on paid social expertise

eCommerce background

Strong cross-functional skills

Strategic thinking

Leadership experience

Experience managing 6–7 figure annual budgets

Testing into TikTok, Pinterest, YouTube

Job description

Social network you want to login/join with:

Paid Social Lead - B2C E-comm, London (City of London)

Client:

Location:

London (City of London), United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

16.06.2025

Expiry Date:

31.07.2025

Job Description:

Fast-growing B2C eCommerce scaleup

We're looking for a performance-driven Paid Social Lead to join a category-leading, product-rich eCommerce brand that’s scaling fast.

The role involves shaping channel strategy, owning performance, managing creative testing cycles, and driving revenue through Meta and other social platforms.

You’ll report directly to the Head of Growth and help shape paid social strategies as the company scales across new markets and categories.

What we’re looking for:

• Hands-on paid social expertise: Experience running Meta campaigns in-house, with confidence in testing structures, creative iterations, and scaling wins.
• eCommerce background: Proven growth in D2C or online retail.
• Strong cross-functional skills: Experience working with creatives, copywriters, and growth leaders to test, learn, and optimize performance quickly.
• Strategic thinking: Ability to build structured campaigns, manage spend and tracking, and think about channel growth, team development, and performance processes.
• Leadership experience: Managed or mentored others; open to candidates stepping up from Senior Paid Social Manager to Lead.
• Experience managing 6–7 figure annual budgets and scaling spend without increasing CAC.
• Experience testing into TikTok, Pinterest, YouTube, or other paid social channels.
• This role is critical to the company's growth and shaping paid strategy.
• Values-led business with a focus on investing in people and product.
• Fast-moving team that values smart thinking and passion.
• Autonomy, support, and tangible impact opportunities.