Marketing Executive - Paid Social

Taylor And Francis; Oxford; Hybrid; GBP 35,000 - 48,000; Full time

Benefits offered by this job

Private medical insurance

Flexible working

3 discretionary year-end leave days

Volunteer days

Life assurance

Share Match

Job summary

Taylor & Francis is seeking a Marketing Executive - Paid Social to join the Performance Marketing Team on a permanent basis. This role will own paid social activity, drive growth and ROI across territories, and collaborate with planning and analytics teams to refine strategies and budgets.

You’ll stay ahead of market trends, test new platforms, and contribute to innovative social offerings. The role requires office presence at Milton Park with a balanced hybrid model, including some remote work.

Qualifications

• Demonstrable experience managing paid social ad campaigns on LinkedIn and Meta.
• Awareness of profitability, growth, strategy evaluation and business development.
• Strong understanding of market conditions and commercial opportunities.
• High proficiency in paid social activations and KPI management.
• Ability to present information to stakeholders clearly.
• Keeps up-to-date with marketing trends and industry developments.

Responsibilities

• Own paid social campaign plans and performance across territories.
• Lead paid social activity with ROI-focused growth.
• Collaborate with planning teams to optimize growth strategies and budgets.
• Coordinate with analytics and other teams for alignment.
• Drive paid social innovation and explore new platforms and audiences.
• Communicate social performance and key levers clearly, documenting strategies.

Skills

Paid social campaign management

LinkedIn advertising

Meta advertising

Profitability awareness

Stakeholder communication

Market trend awareness

Job description

We have an exciting opportunity for a Marketing Executive - Paid Social to join our Performance Marketing Team on a permanent basis.

This role will be a key player in the implementation and development of paid social at Taylor & Francis, maximizing growth and return on investment. Reporting to the Paid Social Manager, the successful candidate will be a keen collaborator, regularly liaising with planning teams within marketing, analytics teams, and the wider business.

You will be responsible for:

• Ownership of specific paid social campaign plans and performance.
• Lead paid social activity across all territories, ensuring performance is optimized to achieve high levels of growth with an ROI focus.
• Work closely with the planning teams to recommend effective growth strategies and budgets.
• Effectively collaborate with other teams and internal stakeholders
• Lead paid social innovation within the team, keeping abreast of market trends and developments, and identifying new platforms, tech, and audiences to drive our social offering forward.
• Utilizing a clear test-and-learn agenda. Clearly communicate social performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency.

Qualifications

• Demonstrable experience and expertise in managing paid social ad campaigns in platforms such as LinkedIn and Meta.
• An awareness of key commercial issues such as profitability, growth, strategy evaluation and selection, and business development.
• Possess a high degree of understanding of market conditions and commercial opportunities.
• High degree of proficiency in their area.
• Effectively manages all information related to projects and corresponding KPIs.
• Able to effectively present information to a variety of stakeholders.
• Maintains advanced knowledge of new marketing/industry trends.
• Focused on self-development.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at conference – you get the flexibility and support to work from home or remotely.

What we offer in return

• An excellent work/life balance with a fantastic, flexible working culture
• 25 days annual leave per year plus a day off for your birthday
• 3 additional discretionary days off during the holiday season at the end of the year
• 4 paid volunteering days each year
• Company funded single cover private medical insurance
• Employee assistance programme – offering 24/7 well-being support
• Share Match – Plan that matches every share purchased with two free shares.
• Life assurance, plus optical and medical care

The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our officesto ensure that as a balanced worker they can make it to our office locations to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time, with those 3 days a week spent in our office in Milton Park, Oxfordshire.

Please note that our Milton Park office will be relocating to Oxford city centre in late 2027 / early 2028, offering an exciting new workplace in the heart of the city.

If you have a disability, or face another barrier, and would like to request an adjustment to assist your participation in the hiring process and/or in the advertised position, please contact [e-mail]. Your request will be dealt with in the strictest confidence.

Taylor & Francis Group, an Informa Business

We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you can show us your best self. This could include having the application form in a different format, having more time for questions, or anything else. Please ask us; we are happy to be flexible! Please contact [e-mail]

Being Yourself at Taylor & Francis

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers

Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.