Paid Social Director & AI Lead

DENTSU; Manchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading digital marketing company is seeking a Paid Social Manager to oversee strategies for major clients. The role involves managing client relationships, leading AI initiatives, and developing team capabilities. This full-time position offers an opportunity to drive innovation in the evolving digital landscape.

Qualifications

• Proven experience in paid social marketing.
• Ability to manage complex client portfolios and relationships.
• Knowledge of AI tools relevant to digital marketing.

Responsibilities

• Develop and manage paid social strategies for multiple clients.
• Lead innovation in AI applications within marketing.
• Manage client relationships and team development.

Skills

Client Relationship Management

AI in Marketing

Digital Marketing Strategy

Team Development

Forecasting

Job description

The purpose of this role is to develop best in class strategies and management of all Paid Social activity on assigned clients, to manage and develop the team and serve as a point of escalation as needed, as well as leading Ai exploration and innovation.

Job Description:

Key responsibilities:

• Works closely with Head of Paid Social, develops and evangelises overall strategy and approach to the channel
• Ensures best practice and innovation in all Paid Social activities
• Manages and maintains client relationships and is the main point of escalation for client issues
• Typically works on multiple, large or complex clients and develops overall strategy and goals for the team
• Manages and develops direct reports and is accountable for complete team development
• Conducts forecasting for annual and monthly budgets and is responsible for growing account profitability
• Contributes to new business development when required

AI Exploration & Innovation

• Identify and evaluate AI tools and platforms relevant to paid social, creative automation, audience segmentation, and performance forecasting
• Lead pilot programs and proof-of-concept initiatives to test AI applications in real-world client scenarios
• Translate AI capabilities into actionable strategies and services for clients, driving measurable business outcomes
• Partner with internal stakeholders (data science, tech, strategy) to integrate AI into marketing workflows
• Educate clients and internal teams on the evolving AI landscape and its implications for digital marketing

Location:

Manchester - Bonded Warehouse

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent