Paid Social Creative Strategist

TN United Kingdom; London; On-site; GBP 30,000 - 50,000; Full time

Job description

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Healf was founded by two brothers - Max and Lestat - with a relentless drive to reshape health and wellness.

Their journey has been fuelled by hard work, intensity, and a commitment to build something transformative.

Like all of us, they’re here to make a lasting impact.

Build the Future of Wellbeing

If modern wellbeing were redesigned from the ground up, it wouldn’t sit in a GP’s office or a cluttered supplement aisle. It would be digital-first, beautifully curated, and powered by data that actually helps you feel your best.

That’s what we’re building at Healf.

We’re creating a new kind of health-tech brand—an online retailer at the intersection of ecommerce and personalised wellbeing. We connect customers with the world’s most effective, elevated products across Eat, Move, Mind, and Sleep—and we’re just getting started.

Our platform blends curation (we source only the best), technology (like our upcoming Healf Zone blood testing to supplement with precision), and brand-building to inspire new daily rituals that work.

This isn’t about fixing a broken system. It’s about replacing it—with a smarter, sharper, and more inspiring path to health.

Backed by investors behind Soho House, Alo Yoga, Cult Beauty, and Innocent, we’re scaling fast—on a mission to become the go-to destination for proactive wellbeing. If you’re ambitious, performance-obsessed, and ready to shape the future of how people buy and experience wellbeing—let’s build it together.

This role

We’re looking for a Paid Social Creative Strategist—someone who sits at the intersection of culture, creativity, and performance. You’ll own our paid social creative strategy across platforms like Meta and TikTok, crafting thumb-stopping ads that drive action, spark emotion, and scale our brand.

This isn’t just a performance role, and it’s not just creative. It’s both.

You’ll translate insights into creative gold—partnering with our designers, creators, and marketing team to launch campaigns that move fast, convert hard, and shape culture.

What You’ll Do

• Own creative strategy for all paid social campaigns across Meta, TikTok, and emerging platforms.
• Write scroll-stopping copy: hooks, headlines, scripts, and storyboards that drive CTR, ROAS, and brand love.
• Source and brief UGC creators: Find the right talent and direct the execution of compelling, on-brand content.
• Collaborate with influencers to develop high-converting partnership ads.
• Work with creative and media teams to concept, brief, and launch video, static, UGC, motion, and AI assets.
• Analyse performance data (CTR, CPA, ROAS) and translate insights into action.
• Run creative testing and iteration at speed—scaling what works and cutting what doesn’t.
• Stay on top of platform trends, creator culture, and what’s performing in the space.

What We’re Looking For

• 2+ years in a creative strategy or performance creative role, ideally in lifestyle, wellbeing, or consumer ecommerce.
• Proven track record of top-performing paid ads across Meta and TikTok.
• Sharp copywriting instincts and a deep understanding of what hooks people in 3 seconds.
• Fluent in UGC and creator-led content—especially scripting and directing.
• Analytical mindset—you can dissect creative performance and act on it.
• Collaborative and fast-moving: you love building with cross-functional teams.
• Passionate about wellbeing and excited by Healf’s four pillars: EAT, MOVE, MIND, SLEEP.

Preferred

• Experience working with UGC creators or influencer-driven campaigns.
• Light video editing or design skills (Figma, CapCut, Adobe).
• Experience in a fast-paced startup or growth-stage brand environment.

What We Offer

• The opportunity to join a fast-paced, purpose-driven brand passionate about our mission to empower wellbeing.
• Access to premium health and wellbeing products, along with a 50% staff discount on the Healf site.
• A Premium WellHub (formerly GymPass) membership, granting access to thousands of fitness studios and gyms.
• Monthly team activities that reflect our mission to be our healthiest selves - together.