Paid Social Account Manager

GroupM; London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

GroupM is seeking a Paid Social Account Manager in London to manage client accounts, develop paid social strategies, and enhance campaign performance across various platforms. The ideal candidate will bring a strong background in digital marketing, showcasing their ability to lead campaigns and foster client relationships within a dynamic media agency environment.

Benefits

Competitive medical insurance

Significant paid time off

Employee mental health awareness days

Preferential partner discounts

Qualifications

• Experience with paid social campaigns across Facebook, Instagram, Twitter, Snap, TikTok.
• Comfortable presenting to clients and leading calls.
• Collaborative, friendly, and a can-do attitude.

Responsibilities

• Develop and optimize paid social media plans aligned with client goals.
• Lead client calls and present insights and results.
• Manage junior team members while overseeing campaign executions.

Skills

Campaign Management

Client Relationship Management

Paid Advertising

Social Media Platforms

Education

Experience in digital marketing or agency-based role

Training certifications in key platforms (e.g. Meta Blueprint)

Job description

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve

Role Summary and Impact

We are looking for a paid social specialist to continue their career as Account Manager. This person will play an integral role in the day-to-day running of a busy client account (or accounts). They will be required to work with the line manager to help oversee more junior team members with the overall aim of delivering flawless paid social campaigns for clients. The ideal candidate is someone with good working knowledge of paid advertising across one or more of the key social channels (Facebook, Instagram, Twitter, Snap, TikTok etc). This person will also be required to develop relationships with clients, suppliers, and other stakeholders becoming a trusted voice for all things paid social.

Account Managers are expected to work closely with their Account Director and the Global Hub team to manage the day-to-day running of one (or more) client accounts. Account Managers have several key areas of focus, these include:

Campaign Management

• Develop paid social media plans aligned with client objectives and KPIs.
• Articulate rationale for campaign tactics to stakeholders.
• Set up end-to-end paid social campaigns across platforms.
• Use advanced features for optimisation.
• Ensure regular quality assurance checks.
• Monitor campaign performance and optimise as needed.
• Produce detailed weekly/monthly performance reports.
• Lead client calls to present results.
• Write insightful performance commentary and recommendations.
• Produce detailed analysis, including end-of-campaign reports.
  
  

Client & Partner Management:

• Act as a key social point-of-contact for clients.
• Demonstrate understanding of media and technology developments.
• Identify opportunities to test and innovate in paid social.
• Build relationships with key media partners.
  
  

People Management:

• Manage junior team members, monitoring workloads and prioritising tasks.
• Communicate clearly with internal and external stakeholders.
• Attend internal meetings and training sessions.
• Assist with the recruitment process.
  
  

Operational Excellence:

• Identify opportunities to test and innovate in paid social.
• Develop and implement testing/learning agendas.
• Work with planning team and channel specialists.
• Ensure accurate and timely fulfilment of finance processes.
  
  

Skills And Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• The successful candidate should have experience working in a digital marketing or agency-based role and will need to demonstrate a track record of working with clients or external stakeholders.
• Extensive experience setting up and optimising paid social campaigns across a number of the key social platforms (Facebook, Instagram, Twitter, Snap, TikTok etc). Training certifications in any of the key platforms would be a plus (e.g. Meta Blueprint).
• Experience planning large-scale paid social campaigns, preferably across a mix of brand and direct-response objectives.
• Experience compiling detailed and insightful end of campaign reports & presentations. Knowledge of how to structure regular client review presentations (QBRs, annual reviews etc).
• Forming strong relationships is key to the role, the ideal candidate should feel comfortable presenting to clients and leading calls as required.
• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.
• Some experience line managing individuals and/or helping to train others across paid social would be preferable
  
  

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Market Research, Advertising Services, and Online Audio and Video Media

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