Paid Social Account Executive

Group M Worldwide Inc.; United Kingdom; On-site; GBP 25,000 - 35,000; Full time

Job summary

An innovative firm is seeking a Paid Social Account Executive to join a dynamic team in London. This role offers the opportunity to dive into the world of digital marketing, focusing on social media advertising. The successful candidate will receive comprehensive training to develop their skills in campaign management, data analysis, and client engagement. With a strong emphasis on learning and development, this position is perfect for those eager to kickstart their career in a collaborative environment. Join a team that values creativity and excellence in delivering impactful advertising solutions for clients.

Qualifications

• Passion for digital marketing and eagerness to learn.
• Attention to detail and ability to work with data.

Responsibilities

• Manage end-to-end setup of paid social campaigns.
• Monitor campaign performance and optimize as necessary.

Skills

Digital Marketing

Social Media Advertising

Data Analysis

Microsoft Excel

Education

Bachelor's Degree

Tools

Microsoft Office

Job description

Paid Social Account Executive

About GroupM Nexus:

GroupM Nexus UK is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops teams from across the GroupM agencies. GroupM Nexus is designed to help accelerate our clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.

About the Paid Social team @Wavemaker:

The Paid Social team works to plan & execute market-leading social advertising campaigns for our clients across a variety of social media platforms. We are a dedicated team working on a mixture of clients. The team is based at our central London campus.

Intro to the role:

As Account Executive, the successful candidate will rapidly develop their knowledge of paid advertising across all the key social channels, from activation through to reporting. They will also learn how to work as part of a team that plans & delivers award-winning work in a busy agency environment, with training + development at its core.

Key Responsibilities:

As part of a busy Paid Social team, the role is varied with several areas of focus. Account Executives will be given all the necessary training to help develop the skills required to fulfill their responsibilities. These include:

Campaign Management

• End-to-end setup of paid social campaigns across all relevant social platforms.
• Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to defined best practice standards.
• Monitoring campaign performance and pacing to ensure activity delivers as expected.
• Troubleshooting and optimizing campaigns to improve performance as necessary.
• Producing detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel.
• Writing performance commentary that delivers valuable insights and recommendations to clients.
• Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and standalone projects.

Client & Partner Management

• Working closely with your line manager & the wider team (including the Global Hub team) to support the delivery of high-quality work for clients.
• Working with partners and attending regular platform training sessions to further develop your paid social skillset.

Operational Excellence

• Managing your workload and communicating clearly and promptly with internal and external stakeholders across email, chat, video, and in-person.
• Attending internal meetings and training sessions to actively contribute to a collaborative paid social community.
• Following mandatory agency finance processes, working with your line manager to ensure prompt payments and minimize finance queries.

About You:

The Account Executive role is aimed at someone passionate about starting a career in digital marketing and paid social. We are looking for a candidate with the following attributes:

• Display eagerness to learn, diligence, and attention to detail. Able to listen, learn new skills, and apply them quickly.
• Interest in digital advertising/marketing, especially on social media, and a desire to further your knowledge in this area.
• Computer literacy with a good foundation in Microsoft Office, including Excel.
• Comfort working with large data sets and numbers, as teamwork and data confidence are key.
• Collaborative, friendly, and proactive attitude.

In return, the successful candidate will work within a fun, engaging team that champions learning and development, investing in your long-term career.

(Please note this is a UK-based role and requires individuals to have the right to work in this location)

#LI-Promoted