Paid Search Manager

Bray Leino; Exeter; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An innovative agency is seeking a Paid Search Manager to lead and optimize paid search campaigns across platforms like Google Ads and Microsoft Advertising. This role is crucial for driving high-quality traffic and maximizing conversions, contributing directly to revenue growth. The ideal candidate will have a strong background in digital marketing, excellent analytical skills, and the ability to collaborate effectively with internal teams and external partners. With a commitment to creativity and innovation, this position offers a fantastic opportunity to shape impactful campaigns and stay ahead in the digital advertising landscape.

Benefits

25 days holiday plus Bank Holidays

Company pension scheme

Medical Cash Plan

Employee Discount Scheme

Electric Car Purchase Scheme

Outstanding training and progression

Employee referral scheme

Regular staff social events

Company Christmas closure

Cycle To Work scheme

Qualifications

• Experience managing paid search campaigns across Google Ads and Microsoft Advertising.
• Strong communication skills and ability to collaborate across teams.

Responsibilities

• Plan, execute, and manage paid search campaigns to drive traffic and conversions.
• Monitor and analyze campaign metrics to optimize performance and budgets.

Skills

Paid Search Management

Google Ads

Microsoft Advertising

Keyword Research

Audience Targeting

Data Analysis

Budget Management

Communication Skills

Tools

Google Analytics

Google Ads Editor

SA360

Job description

Overview

Paid Search Manager Filleigh, North Devon or Clifton, Bristol Hybrid working Competitive + Benefits

A little about us…

Bray Leino is a creative and communication agency that drives growth through Creativenergy, by going beyond, to find the most powerful way.

It’s the way we began back in 1973. Before email, before mobile phones, when London was still 6 hours by road, our founders set up shop in a rural part of the UK. It’s how we grew into a full-service global agency. And it’s how we still look at the world now.

Creativenergy is the force that makes us think, create, and work differently from our competition. It’s what makes us a thriving powerhouse of free-range thinkers, creators, and makers. And wherever we are in the world, it connects us all back to one common ambition: to use creativity to make businesses grow.

Role

About the role:

As a Paid Search Manager, you will be responsible for planning, executing, and optimizing paid search campaigns to drive high-quality traffic, maximize conversions, and support revenue growth. You’ll manage budgets effectively, refine targeting strategies, and apply data-driven insights to enhance campaign performance.

You will work across platforms such as Google Ads and Microsoft Advertising, ensuring paid search efforts align with overall business objectives and deliver measurable return on ad spend (ROAS). Collaboration is essential—you will work with internal teams and external partners to develop effective ad creatives, optimize landing pages, and shape audience strategies.

This role contributes directly to maintaining our competitive edge by staying current with digital marketing trends, search engine algorithm updates, and emerging technologies.

Key responsibilities:

1. Paid Search Strategy & Execution: Plan, execute, and manage paid search campaigns across Google Ads, Microsoft Advertising, and other key platforms. This includes keyword research, audience targeting, bid strategy, ad copy development, and A/B testing to drive performance and scalability.
2. Performance Optimization & Budget Management: Monitor and analyze campaign metrics to identify areas for improvement. Optimize budgets to maximize ROAS and implement automation, AI bidding strategies, and performance-enhancing tactics.
3. Analytics, Reporting & Insights: Track and report on KPIs such as CPA, CTR, and conversion rates using tools like Google Analytics and SA360. Translate data into insights and actionable recommendations for stakeholders to inform strategic decisions.
4. Collaboration & Stakeholder Engagement: Partner with internal teams, clients, and external partners to align paid search efforts with broader marketing and business goals. Support the creation of high-performing ad creatives and landing pages, and share industry best practices.
5. Innovation & Market Awareness: Stay current with paid search trends, platform updates, competitor activity, and relevant regulations. Test emerging formats and channels to identify new opportunities and drive innovation in campaign performance.

About the person:

• Experience managing paid search campaigns across platforms such as Google Ads and Microsoft Advertising.
• Knowledge of keyword planning, audience targeting, and campaign management.
• Familiarity with tools like Google Analytics, Google Ads Editor, and SA360.
• A track record of managing budgets effectively and meeting campaign goals.
• Strong communication and collaboration skills, with the ability to work across teams and with clients or partners.
• A proactive approach to learning and staying informed about changes in the digital advertising landscape.
• An understanding of relevant industry regulations and advertising standards (e.g., PAGB) is beneficial but not essential.

Benefits

And in return…

• 25 days’ holiday, increasing to 29 after two years’ service, plus Bank Holidays
• Company pension scheme, with enhanced Employer contributions after 1 year’s service
• Medical Cash Plan – including employee assistance programme, contributions to dental, optical, physio, etc.
• Employee Discount Scheme – an online platform for all staff offering discounts at shopping outlets, gyms, etc.
• Electric Car Purchase Scheme, via Salary Sacrifice
• Outstanding training and progression, including access to LinkedIn Learning and The Mission Group Learning Management System
• Employee referral scheme
• Regular staff social events
• Company Christmas closure
• Long service awards
• Cycle To Work scheme
• Mission Share Scheme

Here at Bray Leino, we celebrate difference. We know it’s where Creativenergy comes from. Our culture is open, diverse, and inclusive. What matters is your talent and character; the rest is what makes you, you. We’re committed to equality of opportunity and welcome applications from individuals regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, and/or belief. We consider flexible working requests for all roles unless operational requirements prevent otherwise. We are proud to be a Disability Confident Committed (Level 1) Employer, ensuring our recruitment process is inclusive and accessible, offering interviews to those with disabilities who meet the minimum criteria, and providing reasonable adjustments as required.

We are also part of…

The MISSION Group Plc., The Brand Performance Group. Delivering measurable, results-driven campaigns as the preferred creative partner for real business growth. We offer top-tier agencies, strategic specialisms, and global reach delivering outstanding performance for brands. We call it Work That Counts. Over 1,100 people across 25 locations and 3 continents.