Paid Search Lead

Elemis; London; On-site; GBP 55,000 - 85,000; Full time

Job summary

Une entreprise leader dans le secteur de la beauté recherche un Paid Search Lead pour rejoindre son équipe marketing. Ce rôle est essentiel pour augmenter le revenu et la visibilité de la marque à travers des campagnes innovantes sur les moteurs de recherche. Vous serez responsable de la gestion des budgets significatifs, d'optimiser les performances des campagnes, et de collaborer avec diverses équipes pour atteindre les objectifs d'affaires. Vous apporterez votre expertise en analyse et votre expérience dans le marketing de recherche pour contribuer à la croissance de la marque.

Benefits

Généralisation des remises sur les produits ELEMIS

Bonnes politiques de bien-être

Allocation généreuse de vacances

Régime de retraite d'entreprise

Programme de soins de santé

Programme d'aide pour les employés

Qualifications

• 4+ ans d'expérience en marketing de recherche payée, de préférence dans un environnement D2C.
• Expérience dans la gestion et l'optimisation de budgets à grande échelle.
• Solides compétences analytiques et compréhension de l'écosystème des médias numériques.

Responsibilities

• Gérer la stratégie et l'exécution des recherches payantes à l'échelle mondiale.
• Planifier et optimiser les campagnes sur Google Ads et autres moteurs de recherche.
• Analyser les performances des campagnes pour fournir des recommandations.

Skills

Analyse

Gestion de projet

Collaboration interfonctionnelle

Tools

Google Ads

Google Analytics

Power BI

Job description

Paid Search Lead

Department: Brand Marketing

Employment Type: Permanent - Full Time

Location: Head Office, London

Description

We are seeking a data-driven, strategic, and innovative Paid Search Lead to join our growing Global Paid Media team. This role is central to driving revenue, traffic, and brand awareness across our global D2C website(s), with a specific focus on paid search channels (Google, Bing, etc.). Reporting into the Global Head of Paid Media, you will manage substantial budgets, optimize performance campaigns, and collaborate cross-functionally to ensure alignment with brand and business objectives.

What Will You Do?

• Own and manage global paid search strategy and execution to support D2C sales and brand growth targets.
• Plan, implement, and optimize campaigns across Google Ads, Microsoft Ads, and other search engines.
• Work closely with the Global Head of Paid Media to forecast spend and allocate significant budgets effectively to maximise incremental ROI and achieve business KPIs (CAC, ROAS, LTV).
• Analyse campaign performance using tools like Google Analytics, Looker, and Power BI to provide actionable insights and recommendations.
• Collaborate cross-functionally with Ecommerce, CRM, Brand, Content, and Creative teams to ensure campaign synergy.
• Build strong relationships with search platform representatives to stay ahead of trends, access beta opportunities, and troubleshoot issues.
• Develop and execute A/B testing strategies on ad copy, bidding strategies, and audience targeting.
• Monitor market trends, competitor activity, and emerging technologies to keep Elemis at the forefront of paid media innovation.
• Ensure alignment with brand tone, guidelines, and global/regional priorities.

The Perfect Candidate

• 4+ years of hands-on experience in paid search marketing, ideally within a D2C ecommerce environment.
• Proven track record of managing and optimizing large-scale budgets globally
• Strong analytical skills and deep familiarity with Google Ads, Google Analytics, and other PPC tools/platforms.
• Excellent understanding of the digital media ecosystem, especially how paid search fits within a broader media mix.
• Comfortable interpreting complex data and presenting insights clearly to stakeholders at all levels.
• Highly organized with excellent project management and cross-functional collaboration skills.
• Experience with retail/beauty/skincare brands is a plus.

What We Offer You!*

• Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products (including L'Occitane, Erborian and more)
• Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more
• Generous Holiday Allowance, increasing with length of service
• Company Pension Scheme
• Bonus/Commission Scheme
• Healthcare Cash Plan (with Dental)
• Employee Assistance Programme for all Associates and their families
• Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards
• Much, much more!

*Some benefit eligibility is based on length of service or contract type