Paid Search (SEM) Specialist, Amazon MX Player

Amazon; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Paid Search Specialist to join their dynamic team. This role offers a chance to work in a fast-paced environment, focusing on driving customer acquisition through innovative SEM strategies. You will be responsible for executing and optimizing campaigns, leveraging data analytics to measure performance and inform decisions. The ideal candidate will possess a creative mindset and a passion for marketing, ready to tackle challenges and push boundaries. Join a team that values inclusivity and empowers its members to achieve outstanding results in the competitive media landscape.

Qualifications

• 4+ years of marketing experience with a focus on SEM and paid search.
• Strong analytical skills with experience in data-driven decision making.

Responsibilities

• Manage and execute SEM campaigns to drive customer acquisition.
• Collaborate with cross-functional teams to optimize marketing strategies.

Skills

Data Analysis

Paid Search Management

A/B Testing

Campaign Optimization

Communication Skills

Time Management

Education

Bachelor's Degree

Tools

Google Ads Editor

Microsoft Ads Editor

Excel

Tableau

Kenshoo

Search Ads 360

Job description

Paid Search (SEM) Specialist, Amazon MX Player

Job ID: 2957036 | ASSPL - Maharashtra - C32

Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition, Amazon merged two of India’s most popular free AVOD (or ad-supported video on demand) services – MX Player and Amazon miniTV into one service - Amazon MX Player.

Amazon MX Player is Amazon India’s big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for a senior creative leader, who can help shape our brand and creatives for our new exciting show slate. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about building clutter breaking creatives / marketing campaigns to build viewer interest for our new shows.

We are looking for a Marketing Specialist, Paid Search (SEM) to join our Amazon MX Player team and help driving new customer acquisition. You will define, execute, and measure Paid Search marketing from strategy to execution to drive scalable growth for the business. This person will be passionate about measuring ROI, as well as a thinking big to develop capabilities to optimize SEM. This person will build highly impactful acquisition campaigns and test into white space opportunities. A creative mindset for pushing boundaries, and the ability to work effectively with partners are some of the key skills we are looking for.

Key job responsibilities

1. Translate channel insights into test plans, product/feature proposals, and opportunities for optimization.
2. Define and run tests, including A/B experiments to test new vendor features and/or inform new product development.
3. Planning, management, and execution of all Amazon MX Player SEM campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, daily bidding and invoice management.
4. Achieve targeted performance KPIs including optimizations and campaign troubleshooting.
5. Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance to drive best practices, identify testing opportunities and develop roadmaps.
6. Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets.
7. Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality.
8. Partner with strategic cross-functional teams to support GTM plans for upcoming content launches.

BASIC QUALIFICATIONS

1. 4+ years of professional non-internship marketing experience.
2. Experience using data and metrics to drive improvements.
3. Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
4. Experience communicating results to senior leadership.
5. Experience building, executing and scaling cross-functional marketing programs.
6. 4+ years’ experience using any of the following Paid Search management tools: Google Ads Editor, Microsoft Ads Editor, Kenshoo, Marin Software, QuanticMind, Search Ads 360 (DoubleClick Search).
7. SEM/PLA bid management platform experience required.
8. Experience with keyword analysis, common keyword research tools.

PREFERRED QUALIFICATIONS

1. 4+ years in Paid Search (SEM) managing direct response or acquisition marketing campaigns in the media & entertainment industry.
2. Demonstrated leadership and communication (written and verbal) skills to drive recommendations. Ability to articulate tradeoffs, explain complex issues and communicate plans to senior executives.
3. Time-management skills: ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously, making the necessary trade-offs among customer experience, scope, and time to market.
4. Ability to use data and metrics to back up assumptions, drive rationale, discover root causes and identify opportunities.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit here for more information.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.