Paid Search Director

Zenithmedia; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading advertising services company is seeking a Paid Search Director to drive search strategy for a major client. This role involves leading a team of specialists, managing enterprise-level accounts, and delivering innovative solutions in a dynamic environment. The ideal candidate will have a strong background in digital marketing, exceptional leadership skills, and a passion for data-driven performance.

Benefits

Pension

Life assurance

Private medical

Income protection

Flexible working options

Family-friendly policies

Qualifications

• Experience managing enterprise-level accounts in an agency environment.
• Experience in line management of high-performance teams.
• Relevant certifications within Google Ads.

Responsibilities

• Lead paid search and meta search activation for a key client.
• Define and execute strategic approach in collaboration with clients.
• Manage and develop a team of 19 specialists across multiple platforms.

Skills

Problem-solving

Leadership

Digital Marketing

Data Analysis

Education

Bachelor’s degree in marketing

Tools

Google Ads

SKAI

Job description

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Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment

At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

The Opportunity

Zenith International (part of Publicis Media) is looking for a paid search director to lead paid search and meta search activation for an exciting client brand following an important pitch win. Salary is competitive and you will have the opportunity to join a renowned team of award-winning digital marketers, leading an expert team of 19 specialist talents across two continents and a multitude of search platforms.

The Client

This is a new client for Zenith International as the result of a recent competitive pitch win. It is a ‘Power of One’ client, comprising the best talent and product offering from agencies across the Publicis Groupe, including creative, production, strategy, technology and media planning and buying. The win represents a significant commercial opportunity for the agency and will provide a platform for talent to learn, grow and progress their careers.

The client is a leader in the international travel and hospitality industry with a significant footprint globally, most notably within Europe and North Africa, offering premium, mid-range and economy solutions for guests. They invest in all digital media across brand and performance and have clear and specific KPIs the agency will be measured against. In order to deliver these KPIs, we need the best talent to drive strategic innovation and operational excellence consistently.

This role will sit within the Europe and North Africa (ENA) region and will have accountability for delivery across 43 local markets in a centralised regional model.

Responsibilities

• Primary strategic point of contact across the client’s search business
• Be an internal ambassador for the client team and for the search department
• Full accountability for the delivery output of the 19-strong search team
• Define and execute the strategic approach in collaboration with the client and with wider strategy and channel leads
• Analyse wider industry and market trends and how these apply and affect client’s account performance
• Liaise with Performance Planning Director and Ad-Ops team to ensure consistent measurement and tracking in place across all search accounts
• Lead key partnerships with Google, Microsoft, SKAI and MetaSearch partners
• Develop a strong team ethos and exhibit focused and positive team leadership
• Identify areas of development for line reports and creating career development plans
• Generate case study worthy work and enter industry awards
• Drive innovation and push the boundaries of search, finding new ways to deliver against client expectations

Contribute to new business pitches as required

Qualifications

Who We Are Looking For

We are looking for a credible leader to drive the search strategy for a key agency client account. You will have the gravitas to present to senior client stakeholders and give them confidence in our solutions. You will be a calming presence under pressure and motivate those around you to deliver operational excellence.

The ideal candidate will have a passion for all things digital, live and breathe numbers and have exceptional problem-solving abilities enabling them to understand key blockers affecting performance. This search account is one of the largest in the global roster, and the ideal candidate will have a passion for making automation drive performance at scale through the use (not an exclusive list) of scripts, bid management platform or PPC audit tools.

This is a senior position with a senior level salary and we are looking for someone to not just take ownership of a key account but to challenge our approach to search in general.

Pre-Requisites for the Role

• Experience of managing Enterprise level accounts in an agency environment
• Experience in line management of high-performance teams
• Relevant certifications within Google Ads
• Evidence of delivering technical innovations for clients
• Proven experience with direct response marketing

Nice to Have

• Knowledge and experience of different attribution models
• Experience with SKAI
• Experience in relevant industry
• Bachelor’s degree in marketing

Additional Information

Zenith International offers fantastic benefits including pension, life assurance, private medical, income protection, and more. Additional perks include flexible working options, reflection days, support helplines, family-friendly policies, local discounts, and a hybrid working pattern.

We are committed to diversity and inclusion. Please inform us of any accommodations needed during the assessment process. Check out our Career Page for more on our inclusive benefits and Employee Action Groups.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Management and Manufacturing

Industries

Advertising Services

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