Paid Search Director

Greenpark; London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

25 days of holidays + UK bank holidays

Private pension and healthcare insurance

Enhanced maternity/paternity leave

Monthly entertainment subscription

Social events and wellness initiatives

Job summary

Join a global performance-driven agency as a Paid Search Director in London, where you will spearhead paid search campaigns for high-profile clients. You will manage a talented team, ensuring effective strategies that drive results and stay ahead of industry trends. Greenpark values kindness and respect, fostering a collaborative environment.

Qualifications

• 5+ years of experience in digital marketing with leadership focus on paid search.
• Proven track record managing PPC budgets.
• Strong expertise in Google Ads, Bing Ads, and analytics.

Responsibilities

• Lead strategic planning and optimization of paid search campaigns.
• Mentor a team, ensuring performance goals are met.
• Monitor campaign performance and provide actionable insights.

Skills

Analytical Skills

Leadership

Project Management

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Ads

Bing Ads

Google Analytics

Bid Management Tools

Job description

Join to apply for the Paid Search Director role at Greenpark

21 hours ago Be among the first 25 applicants

Join to apply for the Paid Search Director role at Greenpark

Direct message the job poster from Greenpark

Based in London, UK (Hybrid - 2 days in office).

About Greenpark

Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency. Our Purpose is to help brands create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

About the role

As a Paid Search Director, you will lead the strategic planning, execution, and optimization of paid search (PPC/SEM) campaigns across various platforms (Google Ads, Bing Ads, etc.). This role will be responsible for driving performance marketing strategies to achieve business objectives, managing budgets, mentoring a team, and staying ahead of industry trends.

What you’ll do

• Develop and lead end-to-end paid search strategies across multiple channels.
• Oversee execution of PPC campaigns to ensure performance goals (ROI, CPA, ROAS) are met or exceeded.
• Manage and mentor a team of paid search managers/specialists, fostering a high-performance environment.
• Conduct keyword research, campaign planning, ad copy creation, A/B testing, and bid management.
• Collaborate with cross-functional teams (SEO, Creative, Content, etc) to align search strategies with broader marketing goals.
• Monitor and report on campaign performance, providing actionable insights and recommendations.
• Manage large budgets effectively, ensuring efficient spend and revenue generation.
• Stay updated on industry trends, algorithm changes, and new ad products to inform strategy.
• Ensure campaign compliance with brand guidelines and industry regulations.
• Optimize landing pages in collaboration with UX/CRO teams to maximize conversions.

About you

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing, with at least 3 years in a leadership role focused on paid search.
• Proven track record managing PPC budgets and delivering strong ROI.
• Deep expertise in platforms like Google Ads, Bing Ads, SA360, and Google Analytics.
• Strong analytical skills and experience with data-driven marketing strategies.
• Proficiency with bid management tools and platforms (e.g., Marin, Kenshoo, Skai).
• Experience with eCommerce, B2B, or lead generation performance marketing campaigns.
• Excellent communication, project management, and leadership skills.
• Google Ads and/or Microsoft Advertising certifications preferred.
• Familiarity with additional channels (e.g., paid social, programmatic) is a plus.
• You live & breathe Greenpark’s core values—championing openness, respect, innovation, and teamwork—so that every interaction, both internally and externally, reflects our commitment to our values.

How we’ll support you

• 25 days of holidays per year + UK bank holidays and your birthday off.
• Christmas Closure - (extra days on top of your holiday allowance)
• A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
• Private pension and private healthcare insurance.
• Access to Free VDU Eye Tests and Employee Assistance Programme (EAP).
• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
• Referral Bonus Scheme.
• Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.
• Enhanced maternity/paternity leave allowances.
• WFA policy – work from abroad for up to 4 weeks per year.
• Yearly Calm subscription

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Advertising Services

Referrals increase your chances of interviewing at Greenpark by 2x

Sign in to set job alerts for “Search Director” roles.

Greater London, England, United Kingdom 5 hours ago

London, England, United Kingdom 6 months ago

Head of Retail Operations – Accessories brand

London, England, United Kingdom 2 months ago

London, England, United Kingdom 3 months ago

London, England, United Kingdom 3 months ago

Greater London, England, United Kingdom 2 weeks ago

Greater London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

City Of London, England, United Kingdom £100,000.00-£120,000.00 3 weeks ago

London, England, United Kingdom 6 days ago

Mergers and Acquisitions Corporate Development Director, ASHDOWN GROUP

London, England, United Kingdom 2 weeks ago

Senior Paid Media Director (Search & Social)

London, England, United Kingdom 2 weeks ago

Greater London, England, United Kingdom 2 weeks ago

Finance Director Privately Owned Professional Services business

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

Director, Product Management (AI Search)

London, England, United Kingdom 1 day ago

London, England, United Kingdom 6 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.