Paid Media Strategist

Preferred Choice; Greater London; On-site; GBP 40,000 - 65,000; Full time

Job summary

Preferred Choice is a fast-growing digital marketing agency hiring a Paid Media Strategist to lead paid campaigns across Google and Meta. The role involves owning client campaigns, shaping strategy and delivering measurable results for a diverse brand portfolio.

You will develop and optimize campaigns, drive performance, and build strong client relationships, collaborating with creative, SEO and digital teams to maximize ROI.

Qualifications

• 3+ years of paid media experience, preferably agency-side.
• Strong expertise in Google Ads and Meta Ads.
• Proven ability to deliver measurable campaign results.
• Commercially minded, analytical, and client-facing.

Responsibilities

• Develop and manage campaigns across Google Ads and Meta.
• Drive performance across Paid Search and Paid Social.
• Optimise campaigns to improve ROI, ROAS and lead generation.
• Build strong client relationships and provide strategic recommendations.
• Collaborate with creative, SEO and digital teams.

Skills

Paid Media

Campaign Management

Google Ads

Meta Ads

ROI optimization

Client relationship management

Tools

Google Ads

Meta Ads

Job description

Preferred Choice is working with a fast-growing, innovative digital marketing agency who are looking for a talented Paid Media Strategist to join its expanding team to lead the strategy and delivery of paid campaigns across Google and Meta (and beyond).

This is a fantastic opportunity to take ownership of client campaigns, shape strategy and make a real impact across a diverse portfolio of brands.

The Role:

• Develop and manage campaigns across Google Ads and Meta.
• Drive performance across Paid Search and Paid Social.
• Optimise campaigns to improve ROI, ROAS and lead generation.
• Build strong client relationships and provide strategic recommendations.
• Collaborate with creative, SEO and digital teams.

What We're Looking For:

• 3+ years' experience in Paid Media, ideally agency-side.
• Strong Google Ads and Meta Ads expertise.
• Proven ability to deliver measurable campaign results.
• Commercially minded, analytical and confident dealing with clients.

If you're passionate about Paid Media and looking for a role where you can genuinely influence strategy and grow your career, we'd love to hear from you.