Hybrid Paid Media Manager: Strategy & Performance

Identify Talent; Willerby; Híbrido; GBP 30 000 - 45 000; Tempo integral

Resumo da oferta

Identify Talent is seeking a Paid Media Specialist to join our growing digital agency team in Hull on a hybrid basis. You will own planning, execution and optimisation of campaigns across Google, Meta, LinkedIn and other platforms.

The role requires developing multi-channel paid media strategies, managing substantial budgets, building conversion-focused campaigns, implementing tracking with GTM, and creating dashboards with commercial insights for clients.

Qualificações

• Own planning, execution and optimisation of multi-channel campaigns.
• Develop and deliver paid media strategies across platforms.
• Provide insights through performance reporting and analysis.

Responsabilidades

• Develop multi-channel paid media strategies.
• Manage significant budgets across Google Ads, Meta and LinkedIn.
• Build and optimise conversion-focused campaigns.
• Implement and oversee conversion tracking using Google Tag Manager.
• Create meaningful reporting dashboards and provide commercial insights.
• Analyse performance data and make strategic recommendations.
• Present confidently to clients and stakeholders.
• Stay ahead of platform developments and industry trends.

Conhecimentos

Paid media strategy

Campaign planning

Audience targeting

Campaign optimization

Performance reporting

Performance analysis

Client presentation

Industry trends

Ferramentas

Google Ads

Meta (Facebook)

LinkedIn

Google Tag Manager

Descrição da oferta de emprego

Identify Talent is seeking a Paid Media Specialist to join our growing digital agency team in Hull on a hybrid basis. You will own planning, execution and optimisation of campaigns across Google, Meta, LinkedIn and other platforms.

The role requires developing multi-channel paid media strategies, managing substantial budgets, building conversion-focused campaigns, implementing tracking with GTM, and creating dashboards with commercial insights for clients.