Paid Media Strategist

Central Employment Agency (North East) Ltd.; Tees Valley; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Flexible hours

Friday work-from-home

Job summary

Central Employment Agency (North East) Ltd. is seeking a Paid Media Specialist to plan and execute campaigns across Google, Microsoft and Meta from their Middlesbrough office. The role emphasizes ROI through data-led decisions, clear reporting, and innovative paid ad solutions.

You will collaborate with the wider marketing team, liaise with clients, and oversee juniors, with a Friday fixed work-from-home day to support work-life balance. On-site with flexible hours.

Qualifications

• Minimum 3 years agency experience.
• Strong commercial experience with paid media channels (Google, Microsoft, Meta).
• Excellent communication skills.
• Ability to demonstrate value and ROI to clients.
• Knowledge of GA, GTM, GA4 and related tools.
• Willingness to learn other areas of the marketing mix.

Responsibilities

• Audit Paid Ad Accounts (Google, Microsoft, Meta).
• Collaborate with wider marketing team and content/SEO.
• Liaise with clients and developers to implement recommendations.
• Build and maintain client relationships.
• Create and execute paid strategies to improve online presence.
• Conduct detailed keyword research.
• Review performance metrics and reporting.
• Prepare paid ad proposals for potential clients.
• Identify gaps in paid search strategies.
• Set up feeds and tracking codes.
• Oversee junior team members and workloads.
• Report data to Sales and Marketing Manager.

Skills

Paid media

Google Ads

Microsoft Ads

Meta Ads

Client relationships

Team leadership

Analytics & reporting

Communication skills

Tools

Google Analytics

Google Tag Manager

Google Search Console

WordPress

Magento

Shopify

Job description

As a Paid Media Specialist, you’ll be responsible for planning and executing effective strategies across Google, Microsoft and Meta.

You’ll work closely with there wider digital marketing team, and build strong relationships with clients, helping them maximise ROI through data-led decisions, clear reporting, and innovative paid ad solutions.

This is an on-site role based from there Middlesbrough office, where collaboration and communication are key. They offer flexible working hours and a fixed work-from-home day (Friday) to support work-life balance.

RESPONSIBILITIES & DUTIES:

• Audit Paid Ad Accounts (Google, Microsoft, Meta)
• Work collaboratively alongside the wider marketing team, SEO, Organic Social and Content
• Liaise with clients and developers to ensure recommendations are implemented successfully
• Building and maintaining client relationships
• Creating and executing paid strategies to help our clients improve their online presence
• Detailed keyword research
• Review account performance across key metrics and other key indicators
• Maintain detailed monthly reporting documents to monitor and communicate Paid Ads performance
• Be able to create Paid Ad proposals for potential clients
• Identify gaps and opportunities in paid search strategies
• Be confident with setting up feeds & implementing tracking codes
• Overseeing juniors, with things such as workload, processes, etc
• Reporting key data/department overview to the Sales and Marketing Manager
• Always demonstrating behaviors that reflect our core values and reinforcing these within the team
• Handling escalations/retentions
• Seeking training gaps & providing the training needed.

Experience

• Minimum 3 years agency experience
• Strong commercial experience of Paid Media channel such as Google, Microsoft, Meta Ads.
• Be accountable for the performance of the department
• Excellent communication skills
• Be able to demonstrate value
• Good working knowledge of Google Search Console, Google Analytics, Tag Manager and other paid search tools.
• Experience in reporting back to clients, making recommendations for improvements and providing rationale behind those recommendations
• Willingness to learn about other areas in the marketing mix and how digital fits together
• Understanding of best practices for International paid strategies and implementation
• Ability to use popular CMS platforms such as WordPress, Aero, Magento and Shopify