Paid Media Specialist

Informa; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

Informa is looking for a Digital Marketing Specialist to lead high-spending brand campaigns in central London. This role involves creating and optimizing paid media strategies while driving results in a collaborative environment. With the opportunity to develop advanced skills, you'll shape campaigns that redefine B2B events.

Benefits

Flexible working arrangements

A supportive and welcoming culture

Career development opportunities

Competitive annual leave policy

Company funded private medical cover

Qualifications

• Experience in managing paid media channels like Google Ads, Facebook Ads.
• Strong analytical mindset and attention to detail.
• Ability to communicate complex concepts clearly.

Responsibilities

• Create and optimize paid media campaigns across multiple brands.
• Analyze data to make strategic recommendations.
• Collaborate with digital marketing teams on integrated strategies.

Skills

Campaign creation and management

Data analysis

Audience targeting

Budget management

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Google Analytics

Job description

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This role is based in central London, UK

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology, and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

This role is based in central London, UK

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology, and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

Job Description

Your Impact

You'll take ownership of high-spending brand campaigns within Informa's centralized digital marketing team, managing paid media channels across Search, Social, and Display. Your innovative approach will help us exceed industry benchmarks and drive remarkable results.

What You'll Do

• Create and optimize paid media campaigns across multiple brands
• Identify growth opportunities to enhance campaign performance
• Analyze data to make strategic recommendations
• Collaborate with digital marketing teams on integrated strategies
• Stay current with industry trends to implement best practices

Your Growth Journey

You'll work alongside Senior Paid Media Managers who will provide expert guidance as you:

• Develop advanced paid media skills
• Learn multiple aspects of digital marketing
• Build cross-functional expertise
• Shape innovative campaigns
• Grow your career in a fast-expanding team
  
  

Qualifications

You'll Bring

• Experience in paid media channels (Google Ads, Facebook Ads, LinkedIn Ads, Display)
• Skills in:
  • Campaign creation and management
  • Keyword planning and research
  • Budget management
  • Audience targeting
  • Data analysis
  • Google Analytics
  • Excel and Google tools
• Strong communication abilities to explain complex concepts clearly
• Analytical mindset and attention to detail
• Drive to challenge the status quo

What Makes You Stand Out

• Proactive approach to learning and improvement
• Natural curiosity about digital marketing
• Data-driven decision-making skills
• Collaborative spirit
• Pride in delivering quality work
  
  

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  Events Services

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