Paid Media Specialist

JR United Kingdom; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative firm is seeking a Paid Media Specialist to enhance its marketing efforts. This role involves developing and executing creative paid media strategies on platforms like Google Ads and LinkedIn Ads. You'll play a crucial role in driving revenue growth and optimizing campaign performance. Join a rapidly expanding team that values your insights and contributions as we engage with diverse clients across various sectors. If you're passionate about digital marketing and eager to make an impact, this is the perfect opportunity for you.

Benefits

25 days holiday

Time off between Christmas and New Year

Qualifications

• 3 years of experience in paid media campaigns, preferably in an agency.
• Strong analytical skills to interpret complex data sets.

Responsibilities

• Develop comprehensive paid media strategies across digital platforms.
• Monitor campaign performance metrics and provide actionable insights.

Skills

Paid Media Strategy Development

Campaign Management

Performance Analysis

Budget Management

Analytical Skills

Communication Skills

Education

Bachelor's degree in Marketing

Equivalent experience in Advertising or Business

Tools

Google Ads

LinkedIn Ads

Job description

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Walker and Sloan are partnering with an award winning inhouseB2B professional services company in London, as they are keen to bring on board a Paid Media Specialist to join the marketing team on a full time basis.

London

Hybrid

Overview:

The company is one of the fastest growing professional service groups in the UK, currently supporting over 1,500 clients across Accounting, Advisory, Legal, Software Development and more.

We’re working with innovative start-ups across the UK working in sectors such as Technology, Artificial Intelligence, Manufacturing, Engineering and more. Your insightful contribution will help develop, expand and maintain our marketing channels to ensure we engage both new and existing clients.

Our team has doubled in size the past 12 months alone and we’re looking to expand once more with a Paid Media Specialist to join our Marketing Department.

If you're a driven individual looking to put your stamp on a growing Marketing function, we'd love to speak with you so please apply following a review of the job role.

Job Description

We are looking for a dedicated and experienced Paid Media Specialist to join our marketing team. The successful candidate will be responsible for developing and executing innovative paid media strategies across various digital platforms to deliver new revenue into the group and drive ROI from paid channels.

This role will suit someone who has been working in a marketing agency and knows how to manage multiple brands at once.

Responsibilities:

• Strategy Development: Develop comprehensive paid media strategies aligned with our goals and target audience behaviour, utilizing platforms such as Google Ads and LinkedIn Ads predominantly
• Campaign Management: Plan, implement, and optimize paid media campaigns across multiple channels.
• Performance Analysis: Monitor campaign performance metrics, analyze data, and provide actionable insights and recommendations to improve campaign effectiveness and drive continuous optimization.
• Budget Management: Manage campaign budgets effectively, allocate resources efficiently, and optimize spending to achieve maximum return on investment.
• Collaboration: Work closely with the Rise Group Marketing Manager to align paid media strategies with overall marketing objectives and ensure cohesive campaign execution with input from creative and content.
• Stay Updated: Keep abreast of industry trends, best practices, and emerging technologies in paid media advertising, and incorporate relevant insights into campaign strategies.

Requirements:

• Bachelor's degree in Marketing, Advertising, Business, or related field or equivalent experience.
• 3 years proven experience in developing and managing paid media campaigns across various platforms, preferably within an agency environment.
• In-depth knowledge of digital advertising platforms including Google Ads, LinkedIn Ads, etc. with significant experience in Google Search in particular.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Excellent communication and presentation skills, with the ability to articulate ideas clearly and concisely.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
• Google Ads and other relevant certifications are a plus.

25 days holiday & time off between Christmas and New Year