Paid Media Specialist

AF Selection

Blackburn

Hybrid

GBP 40,000 - 55,000

Full time

14 days+

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Benefits offered by this job

30 days paid holiday

Earned holiday scheme

Holiday purchase option

Clear opportunities to grow your career

Job summary

A leading digital agency is seeking a Paid Marketing Specialist in Blackburn, England. The ideal candidate will have over 3 years of experience in PPC and a strong analytical mindset. You'll be responsible for managing campaigns across Google Ads and LinkedIn, driving measurable business growth for B2B manufacturing brands. This role offers hybrid working (2 days office, 3 days home) and 30 days of paid holiday. Opportunities for career growth within the agency are encouraged.

Qualifications

3+ years’ experience in PPC / Paid Media (agency or B2B environment).
Proven experience managing Google Ads and LinkedIn Ads.
Strong analytical mindset with the ability to turn data into action.

Responsibilities

Planning, creating and managing PPC campaigns across various platforms.
Conducting keyword, audience and competitor research.
Writing compelling ad copy and collaborating with creative teams.
Analysing performance and reporting on KPIs.
Analyse performance and report on KPIs including ROI, lead quality and growth.
Support tracking, attribution and conversion setup across GA4, Tag Manager and CRM tools.
Contribute insight to strategy, planning and client presentations.
Collaborate with SEO, Content and Strategy teams to align paid activity.

Skills

PPC

Data Analysis

Google Ads

LinkedIn Ads

HubSpot

GA4

Google Tag Manager

ahrefs

Tools

Google Tag Manager

HubSpot

ahrefs

Job description

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Base pay range

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Recruitment for PR, Marketing, Advertising, Digital and Creative

👤 Reports to: Head of Paid Marketing

We’re looking for a Paid Marketing Specialist who lives and breathes performance to join this award‑winning digital agency.

This role is ideal for someone who loves turning data into results and wants to own paid media performance for ambitious B2B manufacturing brands. You’ll plan, execute and optimise high‑impact paid campaigns across Google Ads, LinkedIn and other platforms, driving measurable business growth.

Working closely with their Head of Paid Marketing, you’ll support full‑funnel strategies that generate qualified leads, fuel account growth and strengthen our reputation as a leading digital partner for manufacturers.

What you’ll be doing

Planning, creating and managing PPC campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta and other platforms
Supporting full‑funnel activity, from awareness to conversion and remarketing
Conducting keyword, audience and competitor research using GA4, GSC, ahrefs and HubSpot
Writing compelling ad copy and collaborating with creative teams
Analysing performance and reporting on KPIs including ROI, lead quality and growth
Supporting tracking, attribution and conversion setup across GA4, Tag Manager and CRM tools
Contributing insight to strategy, planning and client presentations
Collaborating with SEO, Content and Strategy teams to align paid activity

What we’re looking for

3+ years’ experience in PPC / Paid Media (agency or B2B environment)
Proven experience managing Google Ads and LinkedIn Ads (Meta & Microsoft Ads a bonus)
Strong analytical mindset with the ability to turn data into action
Experience with HubSpot, GA4, Google Tag Manager and ahrefs
Confident communicator who enjoys collaboration
Curious, innovative and interested in AI, automation and new tools

🏡 Hybrid & flexible working (2 days office / 3 days home)

🌴 30 days paid holiday (incl. bank holidays) + earned holiday scheme & holiday purchase option

📈 Clear opportunities to grow your career within an award‑winning digital agency

👉 Interested? Apply via LinkedIn or get in touch to start the conversation. Please note our offices are closed from 23 December to 5 January 2026 and applications will not be viewed during this time.

Seniority level