Digital Media Buyer

Live Nation Entertainment Inc; Greater London; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Tickets to shows and festivals

Unlimited annual leave

Job summary

Live Nation Entertainment, London-based International Media Services, is seeking a Digital Media Buyer to drive paid media programmes across Meta, TikTok, DV360 and more. You will optimise campaigns, report insights, and collaborate with Sponsorship and Marketing teams across global markets.

The role requires strong analytics, familiarity with ad tech, and a proactive, collaborative approach in a fast-paced entertainment environment.

Qualifications

• Proven experience in digital advertising at an ad agency, publisher or vendor.
• Deep knowledge of advertising operations, programmatic advertising, technology, optimisation practices, ad serving technologies and best practice.
• Solid experience using Meta Business and Ads Manager, TikTok Ads Manager, Google DV360.
• Experience in brand promotions, digital/social media, entertainment and/or sports marketing, working with brands.
• Analytically minded with strong qualitative skills to drive maximum yield across campaigns and third-party inventory.

Responsibilities

• Develop, execute and manage paid media programmes across multiple platforms: Meta, TikTok, DV360, etc.
• Analyse performance data and optimise campaigns to hit KPI goals.
• Report on campaign performance. Compile PCAs with learnings and recommendations.
• Stay ahead of industry trends and leverage emerging capabilities in the digital landscape.
• Test and develop strategies for new and existing platforms and new types of advertisers.

Skills

Paid media management

Social media advertising

Programmatic advertising

Campaign optimization

Analytics

Meta Business Manager

Google DV360

TikTok Ads Manager

Data-driven decision making

Time management

Tools

DV360

Meta Ads Manager

TikTok Ads Manager

Job description

We're offering an exciting opportunity for a Digital Media Buyer to become a key part of Live Nation's London-based International Media Services team. In this role, you'll collaborate closely with our Sponsorship and Marketing teams across a diverse international portfolio of websites, including festivals and venues, spanning over 50 global markets. Our team operates across a wide range of digital channels, including social media, our owned and operated ad network, programmatic platforms, and audience extension leveraging first-party data. We also play a critical role in digital analysis and ensuring security and compliance across all campaigns. We are looking for someone with solid experience in the digital media space who can clearly demonstrate their expertise. You'll need to be highly organised with strong time management and administrative skills and thrive in a fast-paced, dynamic environment. A self-starter with a collaborative mindset, you'll take initiative and work well independently and within a team to drive results. What it's like to work in the Team The International Media Services team is a fast moving, fun environment to work in. Regular communication with Sponsorship and Marketing teams in various markets makes every day different. We operate in an open, approachable, engaging way and are committed to working as a team. We support each other and internal stakeholders to achieve our objectives. This team continues to go from strength to strength. What we can offer you Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.

• Develop, execute and manage paid media programmes across multiple platforms: Meta, TikTok, DV360, etc.
• Analyse performance data and optimise campaigns to hit KPI goals.
• Report on campaign performance. Compile PCAs with learnings and recommendations.
• Stay ahead of industry trends and leverage emerging capabilities in the digital landscape.
• Test and develop strategies for new and existing platforms and new types of advertisers., We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.
• Proven experience in digital advertising at an ad agency, publisher or vendor.
• Deep knowledge of advertising operations, programmatic advertising, technology, optimisation practices, ad serving technologies and best practice.
• Solid experience using Meta Business and Ads Manager, TikTok Ads Manager, Google DV360.
• Experience in brand promotions, digital/social media., entertainment and/or sports marketing, working with brands.
• Analytically minded with strong qualitative skills to drive maximum yield across campaigns and third-party inventory.
• Strong analytical skills to visualise and report on campaign performance, analytics, audience metrics and data.
• Excellent knowledge of the digital ecosystem and the nuances in programmatic technologies.
• Strong understanding of data tech tools.
• Excellent interpersonal skills as the successful candidate will be dealing with numerous departments across the business.
• Excellent time management skills.

Behaviours

• Detail orientated, able to ensure all elements of the campaign are in place; from creative to click-through links to display elements such as headlines, etc.
• Excellent team player but also able to work independently. Able to contribute and collaborate with team members to enhance campaigns and day-to-day setups.
• Ability to work under pressure to meet tight deadlines.
• Show confidence liaising with key stakeholders and clients.
• Willingness to go above and beyond.
• A problem solver, able to troubleshoot campaigns and get them back on track/offer solutions. Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit