Paid Media Performance Lead

Vertu Motors plc; North East; On-site; GBP 32,000 - 39,000; Full time

Benefits offered by this job

25 days holiday

Pension

Share Incentive Scheme

Colleague Purchase Scheme

Enhanced Maternity and Paternity

Job summary

Vertu Motors plc is seeking a proactive Paid Media Performance Manager to lead the evaluation of our paid media campaigns and drive improvements in media efficiency. The role focuses on KPI tracking from CPL to CPS, optimizing conversion, LPVs and ROI, and presenting actionable insights to senior management.

The ideal candidate will combine analytical capability with strong commercial acumen, effective communication, and the ability to manage multiple priorities in a fast-paced automotive retail

Qualifications

• Ideally experience in paid media, digital marketing or marketing analytics.
• Strong analytical skills and commercial acumen.
• Strong data interpretation and visualisation skill-set.
• Confident communicator, translating data into clear business recommendations.
• Keen eye for detail and accuracy.
• Excellent stakeholder management skill-set.
• Commercially curious and pro-active.
• Highly agile and organised- ability to manage multiple priorities.
• Passionate about driving results.

Responsibilities

• Analysis and assessment of paid media campaigns.
• Tracking key KPI’s from CPL through to CPS whilst focusing on conversion, LPVs and ROI.
• Propose channel and campaign targets / benchmarks to assess performance.
• Working closely with channel leads and retail marketing to evaluate channel/campaign performance and draw out actionable insight.
• Presentation of performance and recommendations to senior management and channel leads, translating data into clear business recommendations.
• Conduct test-and-learn analysis to improve effectiveness across channels, audiences and creative approaches.
• Develop budget pacing and performance forecasting.
• Ensure accurate campaign tracking, tagging and attribution methodologies.

Skills

Paid media

Digital marketing

Marketing analytics

Data interpretation

Data visualization

Stakeholder management

Commercial acumen

Attention to detail

Proactive

Agile

Job description

Vertu Motors plc is seeking a proactive Paid Media Performance Manager to lead the evaluation of our paid media campaigns and drive improvements in media efficiency. The role focuses on KPI tracking from CPL to CPS, optimizing conversion, LPVs and ROI, and presenting actionable insights to senior management.

The ideal candidate will combine analytical capability with strong commercial acumen, effective communication, and the ability to manage multiple priorities in a fast-paced automotive retail