Paid Media Performance Manager

Vertu Motors plc; North East; On-site; GBP 32,000 - 39,000; Full time

Benefits offered by this job

25 days holiday

Pension

Share Incentive Scheme

Colleague Purchase Scheme

Enhanced Maternity and Paternity

Job summary

Vertu Motors plc is seeking a proactive Paid Media Performance Manager to lead the evaluation of our paid media campaigns and drive improvements in media efficiency. The role focuses on KPI tracking from CPL to CPS, optimizing conversion, LPVs and ROI, and presenting actionable insights to senior management.

The ideal candidate will combine analytical capability with strong commercial acumen, effective communication, and the ability to manage multiple priorities in a fast-paced automotive retail

Qualifications

• Ideally experience in paid media, digital marketing or marketing analytics.
• Strong analytical skills and commercial acumen.
• Strong data interpretation and visualisation skill-set.
• Confident communicator, translating data into clear business recommendations.
• Keen eye for detail and accuracy.
• Excellent stakeholder management skill-set.
• Commercially curious and pro-active.
• Highly agile and organised- ability to manage multiple priorities.
• Passionate about driving results.

Responsibilities

• Analysis and assessment of paid media campaigns.
• Tracking key KPI’s from CPL through to CPS whilst focusing on conversion, LPVs and ROI.
• Propose channel and campaign targets / benchmarks to assess performance.
• Working closely with channel leads and retail marketing to evaluate channel/campaign performance and draw out actionable insight.
• Presentation of performance and recommendations to senior management and channel leads, translating data into clear business recommendations.
• Conduct test-and-learn analysis to improve effectiveness across channels, audiences and creative approaches.
• Develop budget pacing and performance forecasting.
• Ensure accurate campaign tracking, tagging and attribution methodologies.

Skills

Paid media

Digital marketing

Marketing analytics

Data interpretation

Data visualization

Stakeholder management

Commercial acumen

Attention to detail

Proactive

Agile

Job description

Paid Media Performance Manager

Salary: Up to £35k depending on experience

Vertu Motors plc. was formed in late 2006 and are now the UK's 4th largest motor retailer with over 190 dealerships across the length and breadth of the UK from Dunfermline to Exeter.

We have an exciting opportunity for a pro-active and analytical marketeer to join our innovative marketing team at the heart of a fast-growing and successful automotive retail business.

This role will lead the performance assessment of our paid media channels and campaigns, to identify and recommend improvement opportunities that will make a significant impact on the value returned from our media spend.

The successful candidate will have a pro-active and analytical mind-set and demonstrate strong commercial acumen related to paid media performance. This could suit a recent analytical graduate with some industry experience related to marketing, or a highly analytical marketeer.

Key Responsibilities Include

• Analysis and assessment of paid media campaigns
• Tracking key KPI’s from CPL through to CPS whilst focusing on conversion, LPVs and ROI
• Propose channel and campaign targets / benchmarks to assess performance
• Working closely with channel leads and retail marketing to evaluate channel/campaign performance and draw out actionable insight.
• Presentation of performance and recommendations to senior management and channel leads, translating data into clear business recommendations
• Conduct test-and-learn analysis to improve effectiveness across channels, audiences and creative approaches.
• Develop budget pacing and performance forecasting.
• Ensure accurate campaign tracking, tagging and attribution methodologies.

What we are looking for

• Ideally experience in paid media, digital marketing or marketing analytics
• Strong analytical skills and commercial acumen.
• Strong data interpretation and visualisation skill-set
• Confident communicator, translating data into clear business recommendations
• Keen eye for detail and accuracy.
• Excellent stakeholder management skill-set
• Commercially curious and pro-active
• Highly agile and organised- ability to manage multiple priorities.
• Passionate about driving results

Benefits

We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:

• 25 days holiday rising with length of service - plus bank holidays
• Access to our online rewards platform giving you cash back and discounts for multiple retailers
• Preferential Service Rates
• Colleague Purchase Scheme
• Share Incentive Scheme
• Pension
• Enhanced Maternity and Paternity

If your application is successful, we will need to complete employment checks prior to you starting with us. Your role will include us verifying your recent employment, credit history and a criminal record check.