Paid Media Manager - Telematics

Radius; Crewe; On-site; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Pension

Life assurance

Employee fuel card scheme

Electric Vehicle scheme

Employee assistance programme

Cycle to work scheme

Free breakfast in the office

Job summary

Radius is seeking a Paid Media Manager to own the paid media strategy across channels, driving high-quality leads and ROI. The role collaborates with internal teams and an external agency to optimize campaigns and landing pages, with a strong emphasis on analytics and performance reporting.

Based at our Crewe campus, the role requires leadership of a direct report and close collaboration with CRO and digital teams to ensure alignment with business objectives.

Qualifications

• 5+ years of experience in managing paid media campaigns and lead generation.
• Strong analytical skills and ability to turn data into actionable insights.
• Proficiency with Google Ads, Meta Ads and analytics tools.

Responsibilities

• Own and deliver paid media strategy across all channels.
• Drive lead generation with focus on quality and ROI.
• Manage budgets and provide commercial justification for investments.
• Collaborate with external agency and internal teams to align activity and CRO efforts.
• Analyze campaign performance and deliver regular reports to senior stakeholders.
• Ensure compliance with platform and brand guidelines and share best practices.

Skills

Paid media management

Lead generation

ROI optimization

Cross-functional collaboration

Tools

Google Analytics

SEMrush

Microsoft Advertising

Job description

Job Description

The role of Paid Media Manager is important to us.

This is a key opportunity for an in house paid media expert to join the Radius digital marketing team and work across our Vehicle Telematics business.

This role will be responsible for developing and delivering our paid search and paid social strategy, working with both internal teams and an external performance marketing agency.

We are looking for someone with a strong focus on lead generation and delivering strong returns on investment; a marketing innovator with a strong commercial background who can confidently steer and execute our paid media activity.

As a Paid Media Manager, you will lead the planning, delivery, and ongoing improvement of paid media campaigns across multiple channels and international markets, ensuring that paid media activity supports our wider business objectives and delivers high quality leads.

You will have strong analytical skills, a deep knowledge of digital advertising platforms, and a proven experience in improving conversion rates are essential.

In-person collaboration is very important to us. This is an office-based role, working Monday to Friday from our Radius Campus head office in Crewe, Cheshire.

The onsite facilities are excellent, including gym, changing rooms, café, barista bar, and multiple breakout areas.

Please note that new applications will be reviewed week commencing Monday 5th January 2026 onwards.

Your Responsibilities Day To Day Will Be…

Strategy and ownership

• Own and deliver our paid media strategy across paid channels
• Ensure that all activity aligns with our wider marketing and business objectives
• Act as our subject matter expert for all paid activity within the organisation

Performance and lead generation

• Drive lead generation with a strong focus on quality, efficiency, and return on investment
• Set and manage performance targets across campaigns and markets
• Continuously improve conversion rates through testing and optimisation

Budget and commercial management

• Manage paid media budgets and ensure spend is used effectively
• Apply strong commercial judgement to investment and optimisation decisions
• Track performance against budget and forecast future spend

Agency and team collaboration

• Manage day to day relationships with external performance marketing agency
• Work closely with internal paid and digital teams to align activity
• Collaborate closely with our CRO team to optimise landing pages and conversion funnels
• Line manage a direct report and support their ongoing development

Data, insight, and reporting

• Analyse campaign performance and turn data into clear actions
• Deliver regular performance reports/updates to senior stakeholders
• Use insight to inform planning and ongoing optimisation

Governance and best practice

• Ensure paid media activity follows platform and brand guidelines
• Stay up to date with changes across digital advertising platforms
• Share best practice and improve paid media ways of working

What do we expect of you?

Experience

• 5+ years of experience in managing paid media campaigns, with a proven track record in lead generation and ROI optimisation.

Technical Skills

• Proficiency in digital advertising platforms, including Google Ads, Meta Ads, MS Ad. Strong knowledge of analytics tools like Google Analytics, SEMrush, and other relevant software.

Analytical Mindset

• You must have strong analytical skills with the ability to interpret data, generate actionable insights, and make data-driven decisions.

Budget Management

• Experience managing substantial media budgets with a focus on achieving optimal ROIs.

Creative Thinking

• Ability to create compelling ad creatives and landing pages that drive conversions.

Collaboration

• Excellent communication skills with the ability to work cross-functionally with other teams.

Additional Information

Your impact on Radius will be rewarded with the opportunity to develop and progress your career in many directions.

You’ll also have access to our competitive reward and benefits package, which includes:

• PensionLife assurance
• Employee fuel card scheme
• Electric Vehicle scheme
• Employee assistance programme
• Wellness and healthcare assistance via ‘Help@Hand’ by Unum
• ‘Cycle to work’ scheme
• Free breakfast daily in the office

And of course, you will be part of a modern purpose-built space in Crewe that will provide you with an outstanding working environment.

Diversity, Equality & Inclusion at Radius

Our global DEI networks champion LGBTQ+ inclusion, cultural diversity, women’s empowerment and mental health, neurodiversity and disability support.

We Also Offer

• Global Female Health Policy & Female Health Champions
• Pregnancy Loss and Fertility Treatment Policies
• Endometriosis Friendly Employer (UK)
• Women-focused gym & female health events
• Mental Health First Aiders
• Disability Confident Committed Employer (Level 1)
• Race at Work Charter signatory
• Proud sponsor of Crewe Pride (4 years running) and Cheshire Pride Awards Corporate Supporter 2025
• Community network driving charity and volunteering initiatives, with 8 consecutive years of participation in the UK Challenge.
• Give as you earn scheme (payroll giving) and match funding

Radius is an equal opportunities employer. We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background.

We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you.

We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.