Paid Media Manager

REFY; Manchester; On-site; GBP 50,000 - 75,000; Full time

Benefits offered by this job

25+ Days Holiday

Sabbatical Leave

Bonus Scheme

Vitality Health Insurance

Flexible Working

Job summary

REFY Beauty is seeking a Paid Media Manager to lead our PPC and paid social strategy across the UK, US, Europe and ME. You will manage two agency partners while steering an in-house team to optimize campaigns and hit commercial targets.

Ideal candidates have 4+ years in paid media, hands-on experience with Google Ads, Meta, TikTok and smart bidding, and the ability to translate insights into growth across multiple markets.

Qualifications

• Minimum 4+ years in a paid media role with hands-on PPC and paid social experience.
• Experience managing agency partners and in-house teams.
• Strong data-driven mindset with ability to measure performance against targets.

Responsibilities

• Ownership of Paid Social campaigns across Meta, TikTok, Snap, Pinterest with budget optimization and performance targets.
• Oversee PPC (Paid Search), Affiliate and Display, aligning with overall strategy and performance goals.
• Analyze campaign and creative performance to extract insights and recommendations.
• Scale US strategy alongside UK, EU & ME with localised creative and targeting strategies.
• Produce daily, weekly and monthly performance reports for senior stakeholders.
• Collaborate with Creative to generate new ideas for Paid Social campaigns.
• Maintain consistent messaging across customer touchpoints with Marketing.
• Stay updated with industry trends and platform advancements to improve paid media approach.

Skills

Paid media strategy

PPC & Paid Social

Agency management

In-house team leadership

Performance measurement

Tools

Google Ads

Microsoft Advertising

Meta (Facebook)

TikTok Ads

Snapchat Ads

Pinterest Ads

Affiliate platforms

Job description

An exciting opportunity has arisen at REFY Beauty for a Paid Media Manager. This is a new role within the Performance Marketing team, responsible for leading our PPC and Paid Social strategy across the UK, US, Europe and Middle East, with Affiliate Marketing experience considered a strong advantage.

The Paid Media Manager will oversee our global paid media activity across Paid Search and platforms including Meta, TikTok, Snapchat and Pinterest, alongside managing our Affiliate platform. They will lead and develop the in-house team while managing two specialist agency partners - one focused on Paid Social and one on Paid Search—to ensure a cohesive and high-performing paid media ecosystem.

The successful candidate will have experience managing both agency partners and in-house teams, confidently measuring performance against commercial targets and using data‑led insights to improve efficiency and drive sustainable growth. They will also bring a strong creative mindset, ensuring campaigns, creative and copy remain on‑brand and best in class.

Key Responsibilities

• Ownership of all Paid Social campaigns across key social platforms (Meta, TikTok, Snap, Pinterest) including targeting, budget optimisation, creative execution and overall performance to meet channel targets
• Oversee and manage PPC (Paid Search), Affiliate and Display activity, ensuring alignment with wider Paid Social strategy and overall performance goals
• Constantly analyse campaign, ad set and creative performance to extract key insights, inform optimisations and provide clear recommendations
• Work across all territories to identify the strongest localised creative and targeting strategies, with a strong focus on scaling the US strategy alongside UK, EU & ME
• Produce daily, weekly and monthly performance reports, communicating key highlights, learnings and strategic recommendations to the wider team and senior stakeholders
• Collaborate closely with the Creative team to generate new ideas and innovative approaches for Paid Social campaigns
• Build strong relationships with the wider Marketing team to ensure consistent campaign messaging across all customer touchpoints
• Keep up to date with industry trends and platform advancements, proactively suggesting improvements to our paid media approach

Skills, Knowledge And Experience

• 4+ years’ experience in a Paid Media role, with strong hands‑on knowledge of both PPC and Paid Social.
• Strong platform knowledge across Google Ads, Microsoft Advertising, Meta, TikTok, Snapchat and Pinterest.
• Proven experience owning multi‑channel campaigns from planning and set‑up through to optimisation, reporting and scaling.
• Experience managing paid media activity across multiple international markets, ideally including the UK, US, Europe and Middle East.
• Proven experience managing specialist agency partners alongside developing and collaborating with an in‑house team.
• Experience with Affiliate Marketing platforms and programmes would be a strong advantage
• Excellent communication, stakeholder management and collaboration skills.

OUR PERKS

• 25+ Days Holiday: Start with 25 days and earn an extra day for every year of service, up to 5 additional days.
• Extra Holidays: Option to buy up to 5 additional days.
• Sabbatical Leave: Take up to 3 months off after 4 years of service.
• Community First Day: A day to support a cause you love.
• Bonus Scheme: Rewards for your hard work and success.
• Family Leave: Enhanced support for new parents.
• Salary Sacrifice Pension: Plan for your future with a 5% employer contribution through our salary sacrifice pension scheme.
• EV Scheme: Drive electric with salary sacrifice options.
• Financial Coaching: Guidance to boost your money mindset.
• Flexible Religious Holidays: Flexibility to honour days that matter to you.
• Flexible Working: Flexible start and finish times, with the option to work one day per week from home.
• REFY Product Perks: An annual allowance, exclusive discounts and the chance to try new REFY products before they launch.
• Regular Social Events: Team-building days and seasonal parties.
• Career Growth: Tailored training and development opportunities.
• Vitality Health Insurance: Health coverage with added benefits.