Senior Ecommerce Manager at REFY Beauty

REFY Beauty; Manchester; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

25+ Days Holiday

Extra Holidays

Sabbatical Leave

Community First Day

Bonus Scheme

Family Leave

EV Scheme

Flexible Working

REFY Product Perks

Vitality Health Insurance

Regular Social Events

Career Growth

Job summary

REFY Beauty in Manchester is seeking a highly commercial Senior Ecommerce Manager to own day-to-day performance of REFY’s global DTC business. You will lead ecommerce trading across regional Shopify stores, turning data into actionable plans and owning a 12-month roadmap across CRO, UX, SEO and technical development.

You will work hands-on in Shopify, partner with Marketing, Finance and Operations, and build business cases for ecommerce investment while mentoring the Ecommerce team through a

Qualifications

• At least 7 years in ecommerce within a consumer brand.
• Deep hands-on Shopify experience (Shopify Plus preferred).
• Comfort working directly in Shopify, not via agencies.
• Strong commercial/analytical skills using GA4 and reporting tools.
• Proven ability to build and prioritise an ecommerce growth roadmap.
• Experience managing ecommerce development agencies and budgets.
• Good knowledge of ecommerce SEO and onsite optimization.
• Strong trading instincts with product availability and promotions.
• Experience developing and mentoring team members.
• Comfort in scale-up environments and hands-on execution.
• Able to switch between strategy, analysis, leadership, and delivery.
• Credible with senior stakeholders; able to build business cases.
• Experience in omnichannel retail, and beauty/fashion a plus.

Responsibilities

• Own ecommerce trading performance across REFY’s regional DTC stores, tracking revenue against target and understanding performance drivers.
• Lead weekly digital trading and articulate clear commercial story, outlining ahead/behind plan and recommended actions.
• Work hands-on with ecommerce data in Shopify, GA4 and reporting tools to interrogate performance and present insights.
• Own and deliver a 12‑month ecommerce roadmap across CRO, UX, onsite merchandising, and technical improvements.
• Build persuasive business cases for ecommerce investments for Head of Digital and senior leadership.
• Remain hands-on within Shopify; manage products, collections, promotions, inventory and day-to-day ops.
• Ensure readiness for key trading moments (launches, promotions, Black Friday) with accurate content and pricing.
• Oversee the development agency and technical roadmap, briefs, budgets and delivery standards.
• Lead CRO/ onsite optimisation roadmap across PDPs, navigation, checkout and cross-sell opportunities.
• Own the ecommerce SEO roadmap with agency support and internal stakeholders.
• Maintain an omnichannel view, aligning DTC with retailer and bricks-and-mortar performance.
• Lead, coach and develop the Ecommerce Manager and future Executives.
• Create resilience in the ecommerce team to cover holidays/absences.
• Collaborate with Digital Marketing, Brand, Commercial, Product, Operations, Finance, CRM and Customer Service.

Skills

Ecommerce trading

Shopify

Data analysis

Roadmapping

Stakeholder management

SEO

CRO

UX

Leadership

Delivery execution

Tools

Shopify Plus

GA4

Job description

Senior Ecommerce Manager – REFY Beauty

Manchester, GB

This Full time on site position offers great opportunities for career growth.

We’re looking for a highly commercial and hands‑on Senior Ecommerce Manager to own the day‑to‑day performance and continued development of REFY’s global DTC ecommerce business. Reporting into the Head of Digital, you will lead ecommerce trading across our regional Shopify stores, turning performance data into clear actions and owning a prioritised roadmap across trading, CRO, UX, SEO and technical development.

Key Responsibilities

• Own ecommerce trading performance across REFY’s regional DTC stores, tracking revenue against target and understanding the drivers behind performance across traffic, conversion rate, AOV, product, market, customer and stock availability.


• Lead weekly digital trading, turning data into a clear commercial story: what is ahead or behind plan, why performance has moved, which markets and products are driving the movement and what actions the team should take next.


• Work confidently and hands‑on with ecommerce data, using Shopify, GA4 and wider business reporting to interrogate performance, manipulate and pivot datasets and provide analysis in meetings.


• Own and deliver a prioritised 12‑month ecommerce roadmap across CRO, UX, onsite merchandising, customer journey, functionality, SEO and technical improvements, identifying the initiatives required to deliver incremental revenue and customer experience improvements.


• Build commercial business cases for ecommerce investment, quantifying the expected opportunity, resource requirements and additional development or technology costs and presenting recommendations to the Head of Digital, Finance and senior leadership.


• Remain hands‑on within Shopify, with strong working knowledge of products, collections, merchandising, content, promotions, inventory availability, site configuration and day‑to‑day ecommerce operations.


• Own website readiness for key trading moments, including launches, promotional periods and Black Friday, ensuring products, stock, pricing, merchandising, content, functionality and customer journeys are accurate and commercially optimised.


• Own the development agency relationship and technical roadmap, writing clear briefs, prioritising development resource, challenging estimates, managing retainers and additional project costs and ensuring work is delivered to the required standard.


• Lead REFY’s CRO and onsite optimisation roadmap, creating a structured test‑and‑learn roadmap across PDPs, navigation, discovery, checkout, onsite education, cross‑sell, upsell, bundles and other opportunities to improve conversion and AOV.


• Own the ecommerce SEO roadmap alongside specialist agency support and Head of Digital, ensuring work is prioritised across technical health, relevance/content, authority/trust and onsite experience, with clear actions, ownership and measurement. SEO should be treated as an ongoing commercial growth workstream rather than solely a content exercise.


• Maintain an omnichannel view of digital performance, understanding DTC alongside retailer ecommerce and bricks‑and‑mortar performance to identify changes in customer behaviour, channel mix and potential movement of demand between REFY.com and retail partners.


• Lead, coach and develop the Ecommerce Manager and future Executives, setting clear ownership across the team, improving their commercial and technical capability and ensuring responsibilities are appropriately delegated without becoming disconnected from execution.


• Create resilience within the ecommerce team, ensuring critical knowledge and responsibilities are shared so that trading, launches and BAU activity continue effectively during periods of annual leave or absence.


• Partner closely with Digital Marketing, Brand, Commercial, Product, Operations, Finance, CRM and Customer Service to ensure ecommerce priorities reflect the wider needs and commercial objectives of the business.

Skills, Knowledge and Experience

• Min 7+ years dedicated ecommerce experience within a fast‑paced consumer brand, with demonstrable ownership of DTC trading performance and delivery against ambitious revenue targets.


• Deep hands‑on Shopify experience, ideally Shopify Plus.


• You should be comfortable working directly within the platform rather than relying entirely on agencies or junior team members.


• Strong commercial and analytical capability, with experience using Shopify, GA4 and reporting tools to diagnose performance across revenue, traffic, conversion rate, AOV, customer, product and market.


• Demonstrable experience building and delivering an ecommerce growth roadmap across CRO, UX, merchandising, onsite experience and technical development, with the ability to quantify opportunities and prioritise by commercial impact.


• Strong experience managing ecommerce development agencies and external partners, including briefing, prioritisation, project delivery, retainer management and additional development budgets.


• Good working knowledge of ecommerce SEO and the ability to manage an SEO roadmap and specialist agent across technical, content/relevance, authority/trust and user experience priorities.


• Strong trading instincts and attention to detail, with an excellent understanding of product availability, merchandising, launches, promotions and the operational requirements of running a high‑volume ecommerce website.


• Experience managing and developing ecommerce team members, with the ability to delegate effectively while retaining accountability for the quality and output of the function.


• Comfortable operating in a scale‑up environment where seniority does not mean stepping away from execution.


• You should enjoy switching between strategy, analysis, leadership and hands‑on delivery.


• Commercially confident and credible with senior stakeholders, with the ability to build business cases, communicate recommendations clearly and challenge constructively.


• Experience working within an omnichannel retail environment would be highly advantageous, particularly where customers move between brand DTC and third‑party retailers.


• Experience within beauty, fashion or another fast‑moving consumer category would be beneficial.

Our Perks

• 25+ Days Holiday: Start with 25, earn one for every year's service (up to 5)


• Extra Holidays: Option to buy up to 5 additional days.


• Sabbatical Leave: Take up to 3 months off after 4 years of service.


• Community First Day: A day to support a cause you love.


• Bonus Scheme: Rewards for your hard work and success.


• Family Leave: Enhanced support for new parents.


• EV Scheme: Drive electric with salary sacrifice options.


• Financial Coaching: Guidance to boost your money mindset.


• Flexible Religious Holidays: Flexibility to honour days that matter to you.


• Flexible Working: Flexi start and finish times with the option to work one day per week from home.


• REFY Product Perks: Annual allowance, exclusive discounts, and be the first to try new REFY products before any launches!


• Regular Social Events: Team‑Building days and seasonal parties.


• Career Growth: Tailored training and development opportunities.


• Vitality Health Insurance: Health coverage with added benefits.

About REFY

Aspirational Yet Understated: We are an aspirational brand and workforce that pushes boundaries and disrupts the market in an understated way.

Community First: We prioritise community and collaboration.

Lead Don't Follow: We champion innovation and initiative, creating an environment where people are empowered to lead and bring ideas to the table.

Live. Laugh. Love: We believe in fostering a positive and enjoyable work environment, promoting a healthy work‑life balance and encouraging laughter and love along the way.

Your Most Confident Self: We believe in empowering our team members to bring their most confident and authentic selves to work.

Equal Opportunities & Diversity

REFY are committed to fostering a workplace culture that embraces diversity and promotes inclusion. We are committed to providing equal opportunities for all employees, workers and job applicants regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, or pregnancy. Our goal is to create an environment where everyone feels confident and empowered to lead with their ideas and contribute a unique perspective.

Employment Details

• Department: Digital Marketing


• Employment Type: Full Time


• Location: Manchester


• Workplace type: Onsite