Paid Media Manager

Walker & Sloan Ltd | Certified B Corp; Bath; Hybrid; GBP 43,000 - 53,000; Full time

Job summary

Walker and Sloan Ltd is hiring an experienced Paid Media Manager to lead end-to-end paid media campaigns for cycling brands from Bath. You will own strategy, manage budgets, and drive performance across Google Ads and Meta platforms while collaborating with a creative team.

The role demands hands-on expertise with ads platforms, analytics, and client communications. Hybrid work, with four days in the Bath office, awaits the right candidate.

Qualifications

• 4+ years of professional paid media experience.
• Strong, verifiable track record managing campaigns in Google and Meta.
• Based in Bath or nearby and available to work 4 days a week in the office.
• Excellent written and verbal communication.

Responsibilities

• Campaign Strategy & Execution: Plan, build, and run end-to-end paid media campaigns across Google Ads and Meta Ads Manager (Search, Performance Max, YouTube, Paid Social).
• Commercial Analysis: Evaluate full-funnel performance, manage budgets, track with GA4 and Looker Studio, and adjust tactics.
• Client & Pitch Leadership: Serve as a primary client contact, present insights clearly, and shape media strategies for new business pitches.
• Creative Collaboration: Brief ad assets with creative partners and feed insights back into planning.

Skills

Paid media management

Campaign optimization

Data analysis

Client communication

Tools

Google Ads

Meta Ads Manager

GA4

Looker Studio

Product feeds

Tracking architecture

Job description

Walker and Sloan are proud to once again work with a well known marketing agency in Bath as they are keen to bring on an experienced Paid Media Manager to the team on a full time basis

Salary: Up to £48k

Hybrid: 4 days in HQ!

The Role

The agency is looking for a Paid Media Manager to deliver best-in-class digital advertising campaigns for some of the world’s most exciting cycling brands. You’ll play a key role in our Media Planning & Buying team - driving the strategy and owning the day-to-day management and performance of paid media campaigns across Google and Meta platforms.

You’ll bring strong platform knowledge, a sharp analytical mindset, and the ability to turn data into action. This is a great opportunity to work in a passionate and collaborative team at the forefront of the cycling industry.

What You’ll Be Doing

Campaign Strategy & Execution: Plan, build, and run end-to-end paid media campaigns, performance and brand building, across Google Ads and Meta Ads Manager (Search, Performance Max, YouTube, and Paid Social).

Commercial Analysis: Go beyond basic platform metrics to look at full-funnel effectiveness, managing budgets, tracking performance via GA4 and Looker Studio, and making high-level tactical adjustments.

Client & Pitch Leadership: Act as a key client contact, presenting performance insights clearly, and partnering with the wider team to shape media strategies for new business pitches.

Creative Collaboration: Work closely with creative partners to brief ad assets, test messaging, and feed insights straight back into campaign planning.

About You

• Proven, hands-on experience managing substantial performance and brand budgets in Google Ads and Meta, with a strong grasp of product feeds, tracking architecture, and ecommerce metrics

Confident in being hands‑on in the platforms, but you also possess the strategic eye to lead client discussions and pitch work.

• Excellent written and verbal communication skills, with the ability to translate complex data into clear, actionable insights for clients and internal teams.
• You don’t need to race bikes, but a genuine appreciation for cycling, outdoor gear, or active lifestyles helps massively when figuring out what makes our audiences tick.
• You’re based in or very close to Bath and are happy working from our office 4 days a week alongside the rest of the team.

Requirements

• 4+ years of professional paid media experience.
• Strong, verifiable track record managing campaigns in google and meta
• Ability to work from our Bath, UK office 4 days per week.