Paid Media Lead: eCommerce Growth (UK & US)

Zachary Daniels Recruitment; Altrincham; On-site; GBP 40,000 - 45,000; Full time

Job summary

Zachary Daniels Recruitment partners with a fast-growing premium retail brand to recruit a Paid Marketing Executive in Altrincham. This hands-on role drives paid activity across Google and Meta to boost profitable ecommerce growth, with ownership of campaigns and budgets.

You will oversee UK and US markets, test strategies, optimise ROAS and CPA, and collaborate with Ecommerce, Buying, Product and Finance teams. Experience with Shopify/product feeds is advantageous.

Qualifications

• Hands-on paid search and paid social experience.
• Experience in ecommerce, retail or commercially-focused teams.
• Strong understanding of ROAS, CPA and conversion metrics.

Responsibilities

• Own paid media activity across Google Ads and Meta in the UK and US.
• Manage budgets, spend pacing and reallocations based on performance.
• Build and optimise Search, Shopping, Performance Max, remarketing and paid social campaigns.
• Manage Google Merchant Centre, product feeds and campaign segmentation.
• Run structured testing across creatives, audiences, messaging and structure.
• Analyse ROAS, CPA, revenue and customer acquisition performance.
• Collaborate with Ecommerce, Buying, Product and Finance teams.
• Translate performance data into clear commercial recommendations.

Skills

Paid media

Google Ads

Meta Ads Manager

Google Analytics

Google Merchant Centre

Shopify

Product feeds

A/B testing

ROAS/CPA analysis

Tools

Google Ads

Meta Ads Manager

Google Analytics

Google Merchant Centre

Google Tag Manager

Shopify

Job description

Zachary Daniels Recruitment partners with a fast-growing premium retail brand to recruit a Paid Marketing Executive in Altrincham. This hands-on role drives paid activity across Google and Meta to boost profitable ecommerce growth, with ownership of campaigns and budgets.

You will oversee UK and US markets, test strategies, optimise ROAS and CPA, and collaborate with Ecommerce, Buying, Product and Finance teams. Experience with Shopify/product feeds is advantageous.