Paid Media Growth Director — Scale $3–5M/mo (Remote)

Facelove; United Kingdom; Remote; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Remote-first

Job summary

Facelove, a fast-growing DTC beauty brand, is seeking a Head of Paid Media to own growth across Meta, Google, TikTok and AppLovin. You will manage a $3–5M monthly spend, set strategy, adjust budgets, and guide a team of junior buyers.

This remote-first role reports to founders and focuses on scalable, data-driven performance marketing. You will lead testing, attribution, and creative collaboration to drive incrementality, while delivering forecasts and clear performance reporting.

Qualifications

• 7+ years of experience in paid media or performance marketing.
• Personally managed $1M+ per month in paid media spend.
• Deep Meta expertise with strong account structure knowledge.
• Experience across Google, TikTok and AppLovin.
• Fluency in unit economics: CAC, MER, AOV, LTV.
• Experience with third-party attribution.
• Experience managing media buyers.
• Beauty, skincare or supplements experience.
• Experience selling to women 45+, or in trusted categories.
• AppLovin or other emerging channels knowledge.
• Experience in founder-led businesses.

Responsibilities

• Own CAC, MER and contribution margin across all paid channels.
• Plan spend and allocate budget across Meta, Google, TikTok and AppLovin.
• Make scaling decisions and defend them with data.

Skills

Paid media

Meta expertise

Google/TikTok/AppLovin

Unit economics

Attribution

Team leadership

Beauty industry

Amazon Ads

Founder-led

Performance marketing

Job description

Facelove, a fast-growing DTC beauty brand, is seeking a Head of Paid Media to own growth across Meta, Google, TikTok and AppLovin. You will manage a $3–5M monthly spend, set strategy, adjust budgets, and guide a team of junior buyers.

This remote-first role reports to founders and focuses on scalable, data-driven performance marketing. You will lead testing, attribution, and creative collaboration to drive incrementality, while delivering forecasts and clear performance reporting.