Paid Media Executive: Growth & Optimization

Croud; Shrewsbury; Hybrid; GBP 26,000 - 29,000; Full time

Job summary

Croud, a leading digital marketing agency, is seeking a Paid Media Executive in Shrewsbury. You will support campaign planning, execution and optimisation across multiple client accounts, developing technical expertise in Google Ads and Meta while collaborating with senior teams.

The role emphasizes analytical thinking, problem solving and a proactive approach to learning new AI and automation tools within a collaborative network. A hybrid arrangement applies, with 3 days in the office weekly.

Qualifications

• Strong verbal and written communication abilities in English.

Responsibilities

• Assisting Managers and Directors with the delivery of client strategy, including the implementation of Account Development Plans (ADPs)
• Creating and managing campaigns to the highest standards, adhering to industry and Croud best practice guidelines
• Managing client budgets within ad platforms; optimise, and innovate within relevant ad platforms on a daily basis completing daily checks to ensure optimal campaign performance
• Collaborating with the internal network to deliver accurate and relevant reporting, supporting the Manager with communication of summaries, attending and contributing to client performance calls as well as quarterly business reviews
• Delivering high-quality data analysis, organising support from, and working with, the internal network as well as delivering monthly Test and Learn case studies to showcase successes and insights
• Administering and delivering training within the internal network as required as well as conducting training sessions as part of the induction process or ongoing training initiatives
• Ensuring adherence to all internal processes and requirements, including knowledge sharing. Always advocating for company policy and processes and contributing to client retention efforts
• Supporting Managers and Senior Managers with innovation in new technologies, market trend monitoring, tech roadmap support, and internal academy development

Skills

Communication in English

Analytical thinking

Tools

Google Ads

Meta Ads

Job description

Croud, a leading digital marketing agency, is seeking a Paid Media Executive in Shrewsbury. You will support campaign planning, execution and optimisation across multiple client accounts, developing technical expertise in Google Ads and Meta while collaborating with senior teams.

The role emphasizes analytical thinking, problem solving and a proactive approach to learning new AI and automation tools within a collaborative network. A hybrid arrangement applies, with 3 days in the office weekly.