Paid Media Director

Digital Waffle; United Kingdom; Hybrid; GBP 72,000 - 88,000; Full time

Job summary

Digital Waffle, a boutique marketing agency in the UK, seeks a Paid Media Director to lead strategy for premium ecommerce clients. The successful candidate will manage campaigns across Meta, Google, TikTok, and YouTube, with a focus on acquisition and performance metrics.

The role involves working closely with internal teams and clients to optimize campaign performance and ensure budget efficiency. Ideal applicants have over 7 years of experience in paid media, especially within ecommerce or agency settings.

Qualifications

• 7+ years of paid media experience within ecommerce or agency environments.
• Proven success scaling paid social and paid search campaigns.
• Strong analytical, strategic, and client-facing skills.

Responsibilities

• Leading paid social and paid search strategy across ecommerce accounts.
• Managing and optimizing campaigns across digital platforms.
• Analyzing performance data to improve ROAS and revenue growth.

Skills

Experience in paid media

Campaign optimization

Strong analytical skills

Client communication

Tools

Meta Ads

Google Ads

TikTok

YouTube

Job description

My client is a boutique marketing agency specialising in luxury ecommerce brands and is seeking a Paid Media Director to lead strategy and performance across paid social and paid search channels for a portfolio of premium consumer clients.

The ideal candidate will have strong experience managing and scaling campaigns across Meta, Google, TikTok, and YouTube, with a deep understanding of ecommerce acquisition, attribution, and performance marketing KPIs. This person will oversee media strategy, budget allocation, campaign optimization, and client communication while working closely with creative and account management teams.

Salary - Up to £80,000

Key responsibilities include:

• Leading paid social and paid search strategy across ecommerce accounts
• Managing and optimizing campaigns across Meta Ads, Google Ads, TikTok, and other digital platforms
• Analyzing performance data to improve ROAS, CAC, and overall revenue growth
• Overseeing forecasting, reporting, and media planning
• Collaborating with internal teams to develop high-performing creative strategies
• Building strong client relationships and presenting actionable growth insights

Requirements:

• 7+ years of paid media experience within ecommerce or agency environments
• Proven success scaling paid social and paid search campaigns
• Strong analytical, strategic, and client-facing skills
• Deep understanding of ecommerce performance metrics and attribution
• Experience mentoring junior team members is preferred