Paid Media Executive

AWD online; Nether Poppleton; On-site; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Bonus scheme

Annual leave 25 days + holidays

Birthday off

Team events

Medicash Healthcare

Enhanced Maternity/Paternity Pay

HR discounts

Supportive team culture

Job summary

AWD online is seeking a Paid Media Marketing Executive to plan, execute and optimise paid media and PR campaigns across a varied brand portfolio. This office-based role supports brand visibility, consumer engagement and commercial impact.

You will brief media agencies, track performance and coordinate influencer activity, with responsibilities spanning TV, YouTube, Meta, streaming and retail media. The role requires coordinating with internal teams and external partners to drive measurable

Qualifications

• Strong marketing experience with proven paid media marketing
• Campaigns across platforms such as Meta and YouTube
• Experience within a fast-moving consumer goods business
• Experience working with external agencies and building strong working relationships
• Strong communication skills with internal teams and external partners
• Excellent understanding of campaign reporting, analytics, KPIs and performance tracking
• Analytical approach with the ability to interpret media, consumer and campaign insights

Responsibilities

• Brief media agencies in a timely way, ensuring brand objectives, positioning, targeting, launch estimates and key driver items clearly communicated
• Review agency plans, provide feedback and shape paid media activity based on insights
• Provide assets, copy and strategic links to support paid media across TV, YouTube, Meta, streaming and gaming platforms
• Monitor and track paid media budgets in line with business strategy and objectives
• Support retailer platforms with joint promotions and media buys, ensuring assets delivered on time and within budget
• Track campaign metrics and compile reports for internal teams and stakeholders
• Oversee PR relationships, briefing, and executing PR campaigns and media collaborations
• Coordinate influencer activity as part of brand launches
• Monitor marketing trends, platform insights, consumer behavior and retailer activity
• Work with marketing and sales to align tools, timelines, priorities and messaging

Skills

Marketing experience

Multi-platform campaigns

Strong communication

Analytics & KPIs

Agency collaboration

FMCG experience

Campaign reporting

Job description

Paid Media Executive

A great opportunity for an experienced paid media and campaign marketing professional to join the company in an office-based role, supporting brand visibility, consumer engagement and commercial impact across a busy consumer brand portfolio.

If you’ve also worked in the following roles, we’d also like to hear from you: Paid Media Executive, Digital Marketing Executive, PPC Marketing Executive, Pay Per Click Performance Marketing Executive, Campaign Marketing Executive, Digital Campaign Executive, Marketing Campaign Executive, Social Media Executive, PR Executive

The official job title within the organisation is Paid Media Marketing Executive

SALARY: £30,000 to £40,000 per annum (depending on experience) + Benefits

LOCATION: York, North Yorkshire

JOB TYPE: Full-Time, Permanent

WORKING HOURS: 37.5 Hours per Week Monday to Friday

JOB OVERVIEW

This is an exciting opportunity for an experienced Paid Media Marketing Executive to plan, execute and optimise paid media and PR campaigns across a varied brand portfolio.

As the Paid Media Marketing Executive you will brief media agencies, review campaign plans, coordinate assets, track performance and support retail media activity across channels including TV, YouTube, Meta, streaming and gaming platforms.

The Paid Media Marketing Executive will also manage PR agency relationships, coordinate micro influencer activity, monitor media budgets and provide clear campaign updates to internal teams and external stakeholders.

DUTIES

• Agency Briefing: Brief media agencies in a timely way, ensuring brand objectives, positioning, targeting, launch estimates and key driver items are clearly communicated
• Paid Media Campaign Planning: Review agency plans, provide constructive feedback and help shape aligned paid media activity based on insights, media trends and platform performance
• Media Plan Execution: Provide assets, copy and strategic links to support paid media activity across TV, YouTube, Meta, streaming and gaming platforms
• Budget Tracking: Monitor and track paid media budgets in line with business strategy and agreed objectives
• Retail Media Collaboration: Support joint promotions and media buys on retailer platforms, ensuring creative assets are delivered on time and within budget
• Campaign Reporting: Track key campaign metrics including engagement, awareness, conversion and ROI, compiling reports for internal teams and external stakeholders
• PR Management: Oversee third-party PR relationships, briefing, defining and executing PR campaigns and media collaborations
• Influencer Coordination: Coordinate micro influencer activity as part of brand launches, supporting visibility, trust and user-generated content
• Market Insight: Monitor marketing campaign trends, platform insights, consumer behaviour, competitor launches, retailer trends and product gaps
• Cross-Functional Support: Work with marketing and sales teams to ensure sales tools, launch timelines, product priorities and brand messaging are aligned

CANDIDATE REQUIREMENTS

• Strong marketing experience with proven paid media marketing experience
• Experience building marketing campaigns across multiple platforms such as Meta and YouTube
• Experience within a fast-moving consumer goods business
• Experience working with external agencies and building strong working relationships
• Strong communication skills with the ability to work effectively with internal teams and external partners
• Excellent understanding of campaign reporting, analytics, KPIs and performance tracking
• Analytical approach with the ability to interpret media, consumer and campaign insightsFully compliant with UK immigration and employment laws and regulations

BENEFITS

• Company bonus scheme confirmed upon completion of probation period
• 25 days paid annual leave plus bank holidays, increasing to a maximum of 30 days for long service
• Birthday day off paid
• Annual Summer and Winter team events
• Summer working hours at MD’s discretion
• Medicash Healthcare confirmed upon completion of probation period
• Enhanced Maternity and Paternity Pay
• Bright HR discounts and special offers
• Supportive team culture