Paid Media Director — Hybrid, Manchester, High-Impact Campaigns

ThePlaceToBe; Manchester; Hybrid; GBP 40,000 - 52,000; Full time

Job summary

ThePlaceToBe is looking for a Paid Media Director to join our Manchester City Centre team. Hybrid work four days a week with a vibrant agency environment handling multi-channel paid campaigns for high-profile brands.

You will lead a small paid media team, shape strategic planning, and drive activation across Google Ads, Meta, TikTok and more, ensuring campaigns align with client goals and offline efforts.

Qualifications

• Experience in a Paid Media focused role with strong Paid Search and Paid Social
• Proficient with Google Ads, Meta, TikTok, Snapchat and similar tools
• Strong numerical skills with MS Excel and Google Analytics
• Ability to manage and review a team, delegate tasks, conduct performance reviews
• Confident in speaking with clients and leading meetings
• Experience in a Digital Marketing Agency environment is advantageous
• Ability to manage large digital ad spends
• Understanding of the wider Paid Media sphere including Paid Social, Display and Affiliates
• Must be able to commute to Manchester City Centre four days a week

Responsibilities

• Plan Paid Media strategy across Google Ads, Bing Ads, Meta, TikTok for flagship clients
• Manage digital marketing spends in the thousands per month
• Regularly liaise with clients to update on campaign performance
• Present ideas to Senior Leadership to grow the department
• Coordinate with integrated media teams to align Paid campaigns with Offline elements
• Directly manage a team of 2 (1 Manager, 1 Assistant)
• Collaborate with creative teams to ensure visuals align with strategy and activation

Skills

Paid Media

Paid Search

Paid Social

Team leadership

Budget management

Tools

Google Ads

Meta (Facebook)

TikTok

Snapchat

Google Analytics

MS Excel

Job description

ThePlaceToBe is looking for a Paid Media Director to join our Manchester City Centre team. Hybrid work four days a week with a vibrant agency environment handling multi-channel paid campaigns for high-profile brands.

You will lead a small paid media team, shape strategic planning, and drive activation across Google Ads, Meta, TikTok and more, ensuring campaigns align with client goals and offline efforts.