Paid Media Analytics Lead

hiring; Greater London; On-site; GBP 45,000 - 60,000; Full time

Job summary

hiring is seeking a Paid Media Analyst to provide insight and analysis on marketing performance across global digital brands. You will combine analytics with statistical methods to drive data-driven decisions and help managers align to KPIs.

You will lead performance analysis, develop attribution frameworks, and build dashboards to inform strategy for cross-functional stakeholders. Strong SQL/Tableau skills are essential.

Qualifications

• Strong analytical mindset and ability to translate data into insights.
• Experience with paid media analytics across multiple platforms.

Responsibilities

• Analyse paid media campaigns across platforms and media.
• Track and report on KPIs including CTR, CPA, ROAS and conversions.
• Develop dashboards in Tableau and regular performance reports.

Skills

SQL

Tableau

Python or R

Analytics

Communication

A/B testing

Education

Degree in Business Analytics or Technology or CS or Math

Tools

GA4

Adobe Analytics

Job description

hiring is seeking a Paid Media Analyst to provide insight and analysis on marketing performance across global digital brands. You will combine analytics with statistical methods to drive data-driven decisions and help managers align to KPIs.

You will lead performance analysis, develop attribution frameworks, and build dashboards to inform strategy for cross-functional stakeholders. Strong SQL/Tableau skills are essential.