Paid Media Analytics & Insights Specialist

Humankind Global Recruitment; Manchester; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Humankind Global Recruitment in Manchester is seeking an experienced Paid Media Analyst to join a growing Business Intelligence function. You will turn paid media and digital marketing data into commercial insight to support smarter marketing investment decisions.

You’ll analyze performance across platforms, build dashboards in Tableau, and collaborate with Paid Media, Marketing and BI teams to explain why results occur and what to change next. Experience with Python or R and GA4 is beneficial.

Qualifications

• Experience within paid media analytics and understanding of bidding, budgeting, targeting and creative performance.
• Comfortable using SQL and Tableau and working with campaign tracking, UTMs, pixels and conversion measurement.
• Experience with Python or R, GA4, Adobe Analytics, A/B testing, attribution modelling or statistical analysis would be beneficial.

Responsibilities

• Analyze paid media campaign performance across multiple platforms and channels.
• Track and report on KPIs including CTR, CPA, ROAS and conversion rates.
• Identify trends and opportunities to improve campaign performance.
• Analyze audience behaviour, segmentation and targeting to support better campaign results.
• Develop and maintain paid media dashboards and performance reporting using Tableau.
• Support UTM frameworks, tagging and conversion tracking to ensure accurate and consistent measurement.
• Help develop attribution models and measurement frameworks across paid channels.
• Measure the wider impact of cross-channel and 360° media campaigns.
• Support the setup of tracking parameters, conversion goals and reporting.
• Translate complex campaign data into clear, commercially focused insights for non-technical stakeholders.

Skills

SQL

Paid media analytics

Tableau

Measurement & attribution

Stakeholder communication

Tools

Python

R

GA4

Adobe Analytics

UTM tagging

Job description

Humankind Global Recruitment in Manchester is seeking an experienced Paid Media Analyst to join a growing Business Intelligence function. You will turn paid media and digital marketing data into commercial insight to support smarter marketing investment decisions.

You’ll analyze performance across platforms, build dashboards in Tableau, and collaborate with Paid Media, Marketing and BI teams to explain why results occur and what to change next. Experience with Python or R and GA4 is beneficial.