Paid Media Account Manager

Axe & Kettle; Greater London; Hybrid; GBP 36,000 - 42,000; Full time

Benefits offered by this job

Flexible work

Remote-friendly

Travel to London

Career development

Competitive salary

Job summary

Axe & Kettle is a growing, women-led digital marketing agency specialising in brand strategy, paid media, SEO, CRM, and website design for luxury and premium clients. We seek an experienced Paid Media Account Manager to drive campaign success and client communication.

The role covers day-to-day management of paid search and paid social across Google, Meta, Pinterest and TikTok, with a focus on ROI and collaboration with our Head of Performance and in-house/freelance teams.

Qualifications

• 3+ years of experience managing paid search and paid social campaigns for brands.
• Proven ability to optimise performance across budget levels and deliver ROI.

Responsibilities

• Lead day-to-day management of client paid search and paid social across Google, Meta, Pinterest and TikTok.
• Develop client relationships with proactive insights and regular performance updates.
• Create, implement and optimise paid strategies aligned with client objectives and ROI.
• Conduct keyword research, competitor analysis, and audience targeting for campaigns.
• Oversee ad copy, A/B testing and landing page recommendations to improve conversion.
• Develop platform-native social strategies and brief creative/testing formats.

Skills

Google Ads

Meta Ads

Pinterest Ads

TikTok Ads

Data analysis

Campaign optimization

Client relationship management

Reporting

Communication

Creative feedback

Tools

Google Analytics

Conversion tracking

Pixels

Job description

Axe & Kettle is a growing, women-led digital marketing agency specialising in brand strategy, paid media, SEO, CRM, and website design for diverse clients across luxury, fashion, homeware, jewellery, lifestyle, and publishing. Our collaborative team values autonomy, equity, and a supportive work environment.

Role Overview :

We’re seeking an experienced Paid Media Account Manager to join our team, managing key client accounts and driving successful paid search and paid social strategies across Google, Meta, Pinterest, TikTok and other paid platforms. You will work closely with our Head of Performance, in-house and freelance teams, ensuring high-performance results and seamless client communication.

Key Responsibilities :

Account Management

• Lead day-to-day management of client paid search and paid social accounts across Google, Meta, Pinterest and TikTok, ensuring campaign success and alignment with client goals.
• Develop strong, trusting client relationships, providing proactive insights and regular performance updates.
• Create, implement, and optimise paid strategies tailored to client objectives, focusing on performance and ROI.
• Conduct in-depth keyword research, competitor analysis, and audience and interest targeting to inform campaign decisions across search and social.
• Oversee creative briefs, ad copy, A/B testing, and landing page recommendations to improve conversion rates.
• Develop platform-native social strategies for Meta, Pinterest and TikTok, briefing creative and testing formats, hooks and audiences to scale what performs.

Performance Monitoring & Reporting

• Track and analyse campaign performance using both in-platform data, and additional 3rd party sources such as Google analytics, Shopify, attribution tools etc to gain a clear picture of overall business performance, adjusting strategies based on KPIs and feedback.
• Provide weekly, monthly and quarterly reports with actionable insights, and lead performance reviews with clients.
• Work closely with in-house and freelance teams across SEO, brand, CRM, and design.
• Mentor junior team members, offering guidance on account management best practices and paid search and paid social techniques.

Qualification & Skills :

Experience:

• 3+ years of experience managing both paid search and paid social campaigns (Meta, Pinterest and TikTok) for brands, ideally in an agency setting.
• Proven success in managing a range of different budget levels, optimising for performance, and achieving strong ROI.

Skills:

• Advanced, hands-on knowledge of Google Ads, Meta Ads, Pinterest Ads and TikTok Ads, including campaign setup, audience building, bidding strategies, and data analysis.
• Strong analytical skills, with the ability to interpret data and deliver insights to clients.
• Solid understanding of tracking, pixels, conversion APIs and paid media attribution across search and social.
• Ability to look at the bigger picture, understanding how search and social work together rather than viewing channels in silo.
• Keen eye for detail to ensure campaigns are set up and delivered accurately.
• A strong understanding of what makes compelling social creative, with the confidence to feed back on assets for luxury and premium brands.
• Keen interest in keeping up with paid media trends and new platform features.
• Excellent verbal and written communication skills for client interaction and reporting.

Additional:

• Google, Meta, Pinterest or TikTok certification is a plus.
• Experience with fashion, lifestyle, or luxury brands is advantageous.
• Ability to work independently and as part of a collaborative team in a fast-paced environment.

What we Offer :

• Flexible, remote-friendly working environment with occasional travel required to London and client offices
• Opportunity to work with a talented team across exciting and diverse brands.
• Supportive culture that fosters growth, learning, and career development.
• Competitive salary and benefits package including 25 days holiday + your special day + 2 duvet days

Location : UK Based / Remote with occasional travel to London or client offices

Salary : Competitive, based on experience : £36,000 - £42,000

Reports To : Head of Performance

Join Axe & Kettle to be part of a team where your expertise will shape client success and help grow our paid media offering.