Paid Media Account Manager

Yodel Mobile - App Marketing Agency of the Year; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

An innovative agency is seeking a motivated Paid Media Account Manager to join their dynamic London team. This role involves managing client relationships, developing comprehensive paid social strategies across platforms like Meta and TikTok, and optimizing campaigns to maximize KPIs. You'll collaborate with creative and analytics teams to ensure effective execution and stay ahead of industry trends. With a fun and supportive workplace culture, this position offers opportunities for personal development, flexible working arrangements, and a chance to make a significant impact in the digital marketing landscape.

Benefits

Flexible/hybrid work format

Regular team socials

Personal development budget

Monthly mobile phone bill coverage

25-day holiday allowance

Employee Assistance Programme

Private Health Insurance

Cycle to Work Scheme

Qualifications

• 2+ years of managing paid social campaigns on Meta, TikTok, and Google.
• Strong understanding of ad formats and targeting options.

Responsibilities

• Manage relationships with clients and grow accounts.
• Develop and implement paid social advertising strategies.

Skills

Account Management

Paid Social Campaign Management

Analytical Skills

Communication Skills

Organizational Skills

Digital Marketing

Tools

Facebook Ads Manager

TikTok Ads Manager

Google Ads

Job description

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We are looking for a motivated, enthusiastic and data centric Paid Media Account Manager to join our London team. If you have a passion for digital and apps, and are ready to join the Yodel Mobile team and play a key role in achieving our next level of growth, we'd love to hear from you.

Responsibilities

• Manage the day to day relationship with a variety of clients, build trust and grow client accounts in line with department targets
• Develop and implement comprehensive paid social advertising strategies across various platforms, including Meta, TikTok, Snap and Google.
• Create, manage, and optimise app focused paid social campaigns to maximise client's KPIs such as user acquisition, engagement, and revenue generation.
• Conduct thorough research and analysis of target audiences, competitors, and industry trends to inform campaign strategies and improve performance.
• Collaborate with internal teams, including creative and analytics to ensure cohesive and effective campaign execution.
• Monitor campaign performance, analyse data, and provide regular reports to clients, highlighting key insights, optimisations, and recommendations for improvement.
• Proactively identify growth opportunities within client accounts, strategise and implement initiatives to drive account expansion and revenue growth.
• Build and maintain strong client relationships, serving as a trusted advisor and primary point of contact for all campaign-related matters.
• Stay up-to-date with the latest trends, best practices, and innovations in paid social advertising, and provide insights and recommendations to clients to ensure they stay ahead in the market

Requirements

• Agency Account Management skillset with a track record of growth
• Proven experience (2 years +) in managing paid social campaigns on platforms such as Meta, TikTok, and Google.
• Strong understanding of ad formats, targeting options, and optimisation techniques specific to each platform.
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Proficient in using campaign management and analytics tools, such as Facebook Ads Manager, TikTok Ads Manager, and Google Ads.
• Exceptional communication and presentation skills, with the ability to effectively communicate complex strategies and campaign performance to clients (with proven hands-on client experience).
• Strong organisational skills, with the ability to manage multiple campaigns and clients simultaneously.
• A proactive and results-oriented mindset, with the ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Passion for digital and app marketing, staying updated on industry trends, and eagerness to continuously learn and grow.

Company culture & benefits

• London location with flexible/hybrid work format
• Fun and collaborative workplace with a supportive team
• Regular team socials, lunches and activity days
• Direct access to Senior Management for a real voice in company direction
• Share in our success with our company bonus scheme
• Coverage of monthly mobile phone contract bill (up to £30)
• Personal development & training budget with Udemy
• Recognition program and monthly prizes
• 25-day holiday allowance (increases after 2 years)
• Employee Assistance Programme
• Virtual GP Access and Mental Health Support resources
• Company pension and life insurance
• Private Health Insurance
• Summer Fridays for early weekends
• Work from abroad scheme
• Office amenities: tea, coffee, fruit, and snacks
• Cycle to Work & Electric Car Scheme

No external recruiters please

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

• Industries

  Advertising Services

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