Organic Growth SEO Specialist — Hybrid

RYA; Southampton; Hybrid; GBP 30,000 - 35,000; Full time

Benefits offered by this job

36 days holiday (incl. public holidays

Birthday day off

Employer pension contribution 10%

Free life insurance

Discounts platform

Two volunteering days per year

On-site EV charging

Social events

RYA membership

Job summary

The Royal Yachting Association (RYA) is seeking a Digital Marketing Executive (Organic Growth) to drive content strategy, SEO and data-driven growth from its Hamble offices near Southampton. This full-time role focuses on improving visibility across search platforms and AI-powered experiences, supporting content creators, and governance across the organisation.

Reporting to the Digital Marketing Manager, you will collaborate with teams across the charity to optimise web content, monitor

Qualifications

• Experience applying SEO best practices across content, technical SEO and user experience.
• Understanding of search intent, audience research and content optimisation techniques.
• Experience using Google Analytics 4 (GA4) and Google Search Console.
• Ability to analyse user behaviour and identify content improvement opportunities.
• Excellent web writing, editing and communication skills.
• Experience using analytics and search data to inform recommendations.
• Ability to work effectively with multiple stakeholders.
• Excellent organisational and time-management skills.
• Self-motivated with the ability to manage competing priorities.
• Educated to A-Level standard or equivalent
• Experience with SEO platforms such as Ahrefs, SEMrush or Screaming Frog.
• Experience using enterprise CMS platforms such as Umbraco, Drupal or WordPress.
• Understanding of AI-powered search and content discovery.
• Experience creating content that demonstrates expertise, authority and trustworthiness.
• Degree-level qualification in Marketing, Digital Marketing or a related discipline.
• Personal experience producing online content, such as a blog, website or digital publication.

Responsibilities

• Monitor and implement SEO best practice across content, technical SEO and site architecture.
• Write and optimise digital content for search engines and AI-powered search experiences.
• Conduct keyword, topic and audience research to identify content opportunities.
• Use analytics and search data to identify content gaps and opportunities for growth.
• Monitor content performance and provide recommendations to improve engagement and conversion.
• Support the development and maintenance of content governance standards across the organisation.
• Work with digital partners and agencies to deliver technical SEO improvements.
• Stay informed of developments in search, AI, analytics and digital marketing, sharing best practice with colleagues.
• Support content creators across the organisation, providing guidance on accessibility, usability and brand standards.
• Manage relationships with digital agencies and oversee recommendations and delivery.
• Support the wider Digital Marketing Team in achieving team objectives.

Job description

The Royal Yachting Association (RYA) is seeking a Digital Marketing Executive (Organic Growth) to drive content strategy, SEO and data-driven growth from its Hamble offices near Southampton. This full-time role focuses on improving visibility across search platforms and AI-powered experiences, supporting content creators, and governance across the organisation.

Reporting to the Digital Marketing Manager, you will collaborate with teams across the charity to optimise web content, monitor