Optimisation Manager

SmartRecruiters, Inc.; City of Westminster; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Discretionary bonus

Pension

Healthcare (Bupa)

Sharesave

25 days annual leave

Job summary

Experian is seeking an experienced Optimisation Manager to lead the ID+ performance and trading efforts within the Consumer Services business. You will drive commercial performance, grow the end‑to‑end customer experience and act as the commercial and experimentation expert for the ID+ Product team.

You will own the ID+ optimisation roadmap, partner with Product on new features, and shape testing, rollout and measurement to balance growth with customer and business needs.

Qualifications

• Experience in optimisation, experimentation, personalisation, CRO, growth or e‑commerce.
• Hands-on with A/B testing and MVP testing.
• End-to-end discovery, delivery and analysis with stakeholder feedback loops.
• Experience with design, engineering and analytics teams, and self-service when needed.
• Experience with A/B testing, personalisation, analytics and session replay tools.

Responsibilities

• Monitor ID+ conversion, adoption and commercial performance with Performance Analyst.
• Communicate performance insights and recommended actions to the business.
• Own the ID+ optimisation roadmap and translate opportunities into experiments.
• Identify who benefits from ID+ and how to reach them using targeting and personalisation.
• Collaborate with Product on new features and customer experiences.
• Shape testing and rollout, measure impact and inform iterations.

Skills

Optimization

Experimentation

Personalisation

CRO

Growth

E‑commerce

A/B testing

Tools

A/B testing tools

Analytics tools

Session replay tools

Personalisation tooling

Job description

• Department: Marketing and Communications
• Schedule: Full Time

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Job Description

We're looking for an experienced Optimisation Manager reporting into the Marketing Director to join our Consumer Services business and play a leading role in establishing and growing Identity Plus (ID+), our identity protection subscription service, within our existing product ecosystem.

Sitting within a dedicated optimisation team, your role will span three key areas: driving the commercial performance of ID+ within our products; identifying and delivering opportunities to grow and optimise the end-to-end ID+ customer experience; and acting as the commercial and experimentation specialist for the ID+ Product team.

Ultimately, your role is to help us understand who will benefit most from ID+, how we reach them and how we establish ID+ as a valuable part of our wider product ecosystem - balancing growth with the needs of our customers and the performance of the wider business.

Identity Plus Performance & Trading

• Monitor ID+ conversion, adoption and commercial performance, working with our Performance Analyst to understand changes, identify opportunities and respond to underperformance.
• Communicate performance to the business, explaining what is happening, why and what we should do about it.
• You will own the ID+ optimisation roadmap, using customer and performance insight to identify where growth will come from and turn opportunities into ideas, hypotheses and experiments.
• Identify who will benefit most from ID+, how and where to reach them, and use experimentation, targeting and personalisation to test ways to grow adoption while balancing customer and wider product outcomes.
• Partner with Product on new features, propositions and customer experiences, bringing commercial, customer and experimentation expertise into development.
• Shape testing and rollout, measure customer and commercial impact, and use performance insight to inform iteration and product decisions.

Qualifications

• You will have strong experience in optimisation, experimentation, personalisation, CRO, growth or e-commerce, with hands‑on experience using approaches such as A/B testing and MVP testing.
• Comfortable independently running discovery, delivery and analysis end‑to‑end, as well as creating strong feedback loops with key stakeholders.
• Experience working with Design, Engineering and Analytics, as well as being able to self‑serve when needed.
• Experience of working with A/B testing, personalisation, analytics and session replay tools.
• Commercially focused, with a strong understanding of conversion, engagement and product performance metrics.
• Proactive in adopting new tools and ways of working to improve experimentation, processes and effectiveness.
• Experience growing or establishing a new product or proposition within an existing customer base would be a bonus.

Additional Information

Benefits package includes:

• Hybrid working - 40% office based
• Great compensation package and discretionary bonus
• Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces 2025 (Fortune Global Top 25), Great Place To Work in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affidavit Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process.

Grade: D/EB8

Experian Careers - Creating a better tomorrow together

Experian Careers - Creating a better tomorrow together

Experian Careers - Creating a better tomorrow together

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