Optical Lenses Sales Leader – UK East Growth

EssilorLuxottica; Birmingham; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

EssilorLuxottica in Birmingham, UK, is seeking an Optical Lenses Category Sales Manager to drive growth across the Western region. You will own Tier 3 accounts, pursue new business opportunities, and push lens brands such as Varilux and Transitions to expand market share.

Success comes from balancing disciplined account management with proactive prospecting, building strong relationships, and delivering value-based solutions to independent optics partners while collaborating with

Qualifications

• Experience in the optical or medical devices industry.
• Proven experience in field sales or account management within a fast-paced commercial environment.
• Track record in sales and business development, ideally within a field-based environment.
• Strong ability to generate new business while managing an existing customer base.
• Commercially driven with a focus on growth and results.
• Skilled in consultative, value-based selling (e.g. SPIN).
• Strong relationship-building and influencing skills.
• Ability to prioritise effectively across competing demands.

Responsibilities

• Manage and grow a portfolio of Tier 3 customers, delivering revenue growth through increased adoption of key lens brands and solutions.
• Increase penetration of key lens brands and solutions (e.g. Varilux, Transitions, Crizal).
• Identify, target, and win new independent optical customers, developing and executing effective territory and prospecting plans.
• Build strong customer relationships, increasing share of wallet through value-based selling and tailored commercial solutions.
• Drive customer progression by developing growth plans for high-potential accounts and supporting their transition through customer tiers.
• Reactivate dormant accounts and convert lapsed customers into active trading partners.
• Act as a trusted lens category expert, promoting solutions that improve patient outcomes, practice performance, and profitability.
• Maintain a robust sales pipeline across new business, customer growth, and reactivation opportunities, using a structured sales approach to maximize conversion.
• Collaborate closely with Strategic Partnership Managers and cross-functional teams to deliver a seamless customer experience and support onboarding, training, and customer development.

Skills

Field sales

Account management

New business development

Consultative selling

Relationship building

Prioritisation

Job description

EssilorLuxottica in Birmingham, UK, is seeking an Optical Lenses Category Sales Manager to drive growth across the Western region. You will own Tier 3 accounts, pursue new business opportunities, and push lens brands such as Varilux and Transitions to expand market share.

Success comes from balancing disciplined account management with proactive prospecting, building strong relationships, and delivering value-based solutions to independent optics partners while collaborating with