Optical Lenses Growth Lead – Western UK

EssilorLuxottica; Birmingham; On-site; GBP 60,000 - 90,000; Full time

Job summary

EssilorLuxottica seeks an Optical Lenses Category Sales Manager to drive growth of the lens portfolio across the Western UK region, including Wales, Liverpool, Manchester, Birmingham and Worcester.

You will own Tier 3 accounts and hunt for new business, advancing partners through the customer pyramid while collaborating with Strategic Partnership Managers to deliver a seamless customer experience.

Qualifications

• Experience in the optical industry, ideally as a Dispensing Optician or similar.
• Proven field sales or account management experience in a fast-paced environment.
• Strong track record in sales and business development with new opportunities.

Responsibilities

• Manage and grow Tier 3 customers, delivering revenue growth through increased adoption of key lens brands and solutions.
• Increase penetration of key lens brands and solutions (e.g. Varilux, Transitions, Crizal).
• Identify, target, and win new independent optical customers, developing and executing effective territory and prospecting plans.
• Build strong customer relationships, increasing share of wallet through value-based selling and tailored commercial solutions.
• Drive customer progression by developing growth plans for high-potential accounts and supporting their transition through customer tiers.
• Reactivate dormant accounts and convert lapsed customers into active trading partners.
• Act as a trusted lens category expert, promoting solutions that improve patient outcomes, practice performance, and profitability.
• Maintain a robust sales pipeline across new business, customer growth, and reactivation opportunities, using a structured sales approach to maximize conversion.
• Collaborate closely with Strategic Partnership Managers and cross-functional teams to deliver a seamless customer experience and support onboarding, training, and customer development.

Skills

Optical industry experience

Field sales

Account management

New business development

Consultative selling

Relationship building

Job description

EssilorLuxottica seeks an Optical Lenses Category Sales Manager to drive growth of the lens portfolio across the Western UK region, including Wales, Liverpool, Manchester, Birmingham and Worcester.

You will own Tier 3 accounts and hunt for new business, advancing partners through the customer pyramid while collaborating with Strategic Partnership Managers to deliver a seamless customer experience.