Optical Lenses Growth Sales Manager – Western UK

EssilorLuxottica; Birmingham; On-site; GBP 45,000 - 65,000; Full time

Job summary

EssilorLuxottica is seeking an Optical Lenses Category Sales Manager to drive lens category growth across the Western region of the UK, covering specific postcodes. You will manage Tier 3 customers, hunt for new opportunities, and elevate partners through tiers while expanding market share and lens penetration.

Success comes from disciplined account management with a relentless focus on winning new business, reactivating dormant accounts, and delivering value-based solutions that improve patient

Qualifications

• Experience in field sales or account management within a fast-paced commercial environment.
• Strong ability to generate new business while managing an existing customer base.
• Commercially driven with a focus on growth and results.

Responsibilities

• Manage and grow a portfolio of Tier 3 customers, delivering revenue growth through increased adoption of key lens brands and solutions.
• Increase penetration of key lens brands and solutions (e.g. Varilux, Transitions, Crizal).
• Identify, target, and win new independent optical customers, developing and executing effective territory and prospecting plans.
• Build strong customer relationships, increasing share of wallet through value-based selling and tailored commercial solutions.
• Drive customer progression by developing growth plans for high-potential accounts and supporting their transition through customer tiers.
• Reactivate dormant accounts and convert lapsed customers into active trading partners.
• Act as a trusted lens category expert, promoting solutions that improve patient outcomes, practice performance, and profitability.
• Maintain a robust sales pipeline across new business, customer growth, and reactivation opportunities, using a structured sales approach to maximize conversion.
• Collaborate closely with Strategic Partnership Managers and cross-functional teams to deliver a seamless customer experience and support onboarding, training, and customer development.

Skills

Field sales

Account management

Business development

Consultative selling

Relationship building

Job description

EssilorLuxottica is seeking an Optical Lenses Category Sales Manager to drive lens category growth across the Western region of the UK, covering specific postcodes. You will manage Tier 3 customers, hunt for new opportunities, and elevate partners through tiers while expanding market share and lens penetration.

Success comes from disciplined account management with a relentless focus on winning new business, reactivating dormant accounts, and delivering value-based solutions that improve patient