Online Campaign Manager

Better Placed Ltd - A Sunday Times Top 10 Employer!; Stoke-on-Trent; On-site; GBP 35,000 - 50,000; Full time

Job summary

A fast-paced technology business is seeking a Digital Campaign Manager to enhance their marketing team. The ideal candidate will have extensive digital marketing experience, particularly in B2B, and a data-driven approach. This role offers significant career development opportunities.

Qualifications

• Experience with paid advertising, email marketing, SEO, and social media.
• Strong project management experience.

Responsibilities

• Develop and execute data-driven digital marketing strategies.
• Plan and manage online campaigns across multiple channels.
• Oversee Paid Search (PPC) campaigns.

Skills

Digital Marketing

B2B Marketing

Project Management

Data-Driven Approach

Job description

Full Job Description

Our client is a high growth, fast-paced technology business with an impressive footprint and track record within their core markets. With a robust investment and growth plan, they are currently recruiting a key role in their people plan for 2025: a Digital Campaign Manager to join the growing marketing team.

This Digital Campaign Manager will require a broadly digitally savvy marketer with a track record in B2B marketing and a broad set of digital skills.

The Role :

1. Develop and execute data-driven digital marketing strategies to drive traffic, leads, and customer acquisition.
2. Plan and manage online campaigns across channels such as SEM, SEO, email, and social media.
3. Oversee Paid Search (PPC) campaigns and develop this channel for the business.
4. Work with the product and sales teams to create campaigns aligned with the product roadmap.
5. Manage and further develop agency relationships.

The Person

1. Digital marketing experience across a broad range of channels, ideally with some B2B knowledge.
2. Data-driven in approach and commercially savvy.
3. Experience with paid advertising, email marketing, SEO, and social media would be ideal.
4. Strong project management experience.
5. Entrepreneurial approach; thrive in a fast-paced environment.
6. A self-starter able to 'own' digital marketing and develop this area for the business.

This is an exciting and fast-paced business at a key point in their development. The role offers lots of opportunities for career development for the right person with a strong track record in digital marketing.