Online Brand Manager - CeraVe

Loreal; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Private medical and dental insurance

60% off iconic brands (L’Oréal family)

Enhanced pension plan

Paid fertility leave (up to 4 weeks)

Job summary

L'Oréal is seeking an Online Brand Manager for CeraVe to own the digital shelf across retailer and pure-player platforms, audit PDPs, content and search visibility.

You will manage online product portfolio, develop platform-specific content, connect content to commerce, and collaborate with sales, brand and agencies to drive ecommerce growth.

A strong ecommerce background with platforms like Amazon, Boots.com or TikTok Shop, plus the ability to turn data into actionable insights, is essential.

Qualifications

• Experience in ecommerce and online brand management.
• Familiar with platforms such as Amazon, Boots.com or TikTok Shop and can adapt plans to different retailer ecosystems.
• Content-to-commerce thinker with strong product content, search and social knowledge.

Responsibilities

• Own the digital shelf across retailer and pure-player platforms; audit PDPs, product information, imagery, video, reviews and search visibility.
• Monitor online assortment and product performance; identify portfolio gaps and growth opportunities.
• Develop platform-appropriate content that helps shoppers discover, understand and choose CeraVe products.
• Connect content to commerce across brand campaigns, social, influencer content and retailer pages.
• Lead advocacy and online events with partners to build engagement and conversion.
• Identify ecommerce growth opportunities and plan launches, bundles and promotions; track results.
• Analyse performance and competitor data to inform priorities and actions.
• Collaborate with Sales, Brand, Media, CRM, agencies and retailer contacts to deliver a high-quality online experience.

Skills

Digital shelf expertise

Content strategy

Analytical thinking

Stakeholder management

Content creation

Education

Degree in Marketing/related field

Tools

Amazon Seller Central

Shopify

TikTok Shop

Job description

Online Brand Manager - CeraVe - L'Oréal Dermatological Beauty

A Day in the Life

• Owning the digital shelf: Set standards for CeraVe’s online presence across retailer and pure-player platforms. Audit and improve PDPs, product information, imagery, video, reviews and search visibility.
• Managing the online product portfolio: Monitor online assortment and product performance, identify portfolio gaps and growth opportunities, and contribute to new product launches and lifecycle plans.
• Creating content that converts: Develop clear, distinctive, platform-appropriate content that helps shoppers discover, understand and choose CeraVe products.
• Connecting content to commerce: Build an ecosystem across brand campaigns, social, influencers, user-generated content (UGC) and retailer pages. Explore social selling opportunities and make it easy for consumers to move from inspiration to purchase.
• Leading advocacy and online events: Partner with the CeraVe Love Advocacy team and influencer agency to plan and activate creator and UGC activity. Develop online events that build engagement and support conversion.
• Driving ecommerce growth: Identify opportunities across assortment, visibility, conversion and basket value. Develop plans for online launches, bundles, sampling and promotional activity, then track and optimise results.
• Analysing performance and competitors: Use retailer, platform and market data to assess product and category performance, monitor competitor activity, identify trends and recommend actions.
• Building strong partnerships: Work closely with Sales, Customer Marketing, Brand, Media, CRM, agencies and retailer contacts to deliver a consistent, high-quality online experience.
• Managing investment and impact: Contribute to ecommerce and A&P planning, track activation effectiveness and support sustainable brand growth.

Who You Are

• An ecommerce and digital shelf specialist: You understand how shoppers discover and choose products online, and know what makes a PDP effective.
• Experienced with online retailers and pure players: You’ve worked with platforms such as Amazon, Boots.com or TikTok Shop, and can adapt plans to different retailer ecosystems.
• A content-to-commerce thinker: You understand how product content, search, social selling, advocacy, UGC, reviews and media can work together to support discovery and conversion.
• Commercial and analytical: You’re comfortable interpreting ecommerce and category performance data, analysing competitors and turning insights into clear priorities.
• Creative with a sharp eye for detail: You can raise the quality of online assets while ensuring content is compelling, accurate and right for each platform.
• Collaborative and influential: You enjoy connecting teams and partners, including advocacy teams and agencies, and getting work delivered.
• Entrepreneurial and proactive: You spot opportunities, bring ideas forward and are comfortable building plans in a fast-moving environment.
• A clear communicator and strong prioritiser: You can present recommendations confidently and keep multiple projects moving.
• Degree-educated, with relevant experience: You bring experience in ecommerce, online brand management, digital shelf, content or a similar role. Experience in beauty, skincare, FMCG, social commerce or working for a pure player or online retailer would be an advantage.

What We Offer

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

Who We Are

L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

Being part of the L'Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.’ As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years.

How We Recruit

At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L'Oréal.