Assistant DTC Activation Manager

L'Oréal; City of Westminster; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Discounts on beauty brands

Private medical & dental insurance

Enhanced pension plan

Up to 4 weeks paid fertility leave

Job summary

L'Oréal is seeking an Assistant DTC Activation Manager to support the Digital Platforms Manager in driving DTC and Owned Websites, DSF and Local Services in the UK. You will work with brand and commercial teams to implement a best-in-class DTC strategy and ensure top-quality on-site experiences.

You will lead on-site promotions, SEO strategy, and analytics, coordinating with stakeholders and providing regular performance summaries to the business.

Qualifications

• Experience supporting DTC or e-commerce platforms.
• Strong analytical and problem-solving abilities.
• Ability to coordinate across brand, commercial and technical teams.
• Experience with website content management and on-site promotions.

Responsibilities

• Drive DTC and Owned Websites as hub for 1p Acquisition, Content & Services.
• Lead DSF and Local Services strategy and performance including Modiface Services & Qualifio Routine Finders.
• Support Digital Platform Manager in design, build and activation of digital features and services.
• Monitor site performance and oversee end-to-end test orders to protect consumer experience.

Skills

Project management

Stakeholder engagement

Digital & ecommerce

SEO basics

Analytics (GA)

Tools

Google Analytics

A/B testing

Job description

The Assistant DTC Activation Manager is a pivotal role in support the Digital Platforms Manager to drive DTC and Owner Websites as well as Lead on DSF and Local Services. A DAY IN THE LIFE Drive DTC & Owned Websites

• Drive DTC & Owned Websites as a hub of excellence for 1p Acquisition, Content & Services , alongside the Digital Platforms Manager
• Work extremely closely with the DTC Commercial Lead to drive a 360 best-in-class DTC Strategy
• Ensure best-in-class DTC & Owned Website execution liaising closely with brand, commercial and total CDO
• Support with best-in-class Technical SEO strategy, working closely with the Paid SEO lead
• Responsibility for managing and prioritising DEC Europe tickets on promotions, on-site activations including Homepage banners, landing pages, plp slots, yieldify activations & blog content
• Responsibility for monitoring site performance and completing end to end test orders regularly to protect consumer experience
• Performing daily order checks and liaising with Customer Supply Chain where any issues arise
• Main point of contact for escalation of onsite issues
• Using available analytics tools to create and maintain reports, and to help drive decision making & providing regular summaries to the wider business

Lead on DSF & Local Services

• Ownership of the LDB UK DSF & Local Services strategy and performance including Modiface Services & Qualifio Routine Finders
• Support Digital Platform Manager in driving forward design, build and activation of the Spotscan+ Coach App in the UK as the #1 Services priority
• Ensure LDB are properly represented & ownership of the DSF & Local Services Roadmap
• Working closely with Senior Stakeholders in CDMO UK, Global & Zone to ensure LDB UK are at the forefront of testing and optimisation for services
• Ensure LDB Services are #1 channel for driving rich data acquisition + activation.
• Constantly looking for improvement opportunities for Routine Finders, and working closely with other members of the CDO to improve UX, content, rich data opportunities through these
• Ownership of Services analytics and reporting to the wider business
• Prior digital marketing experience (DTC experience preferable)
• Proven organisational and project management skills, together with the ability to priorities and adapt within a changing environment
• Strong commercial acumen with the ability to see how their role supports the wider business objectives
• Creative thinker with a track record in defining and delivering solutions to business problems
• Excellent analytical skills with the ability to get to the heart of complex problems
• Passionate about digital innovation
• Exceptional attention to detail
• Excellent IT skills, including knowledge of a range of software packages (Google Analytics experience desirable)
• Strong presentation skills
• Highly personable with the ability to engage and influence multiple business stakeholders
• Strong commercial acumen and ecommerce understanding.
• Strategic and problem-solving thinker with an obsession with data analytics, ability to work flexibly, and take ownership for resolutions.
• Demonstrate an ability to manage projects, adjust priorities, and follow up on actions.

L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. Being part of the L'Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.' As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!