Online Brand Manager - Cerave

L'OREAL GROUP; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Money-saving offers

Free mortgage advice

Share options

Enhanced pension plan

Up to 60% off iconic brands

Private medical and dental insurance

Discounted gym memberships

Onsite mental health support

Enhanced family leave

Fertility leave

Job summary

L'Oréal Dermatological Beauty is seeking an Online Brand Manager for CeraVe to drive end-to-end digital strategies across the e-commerce ecosystem in the UK. You will lead top-to-bottom activation from awareness to conversion, collaborating with marketing, sales and creative teams to grow our dermatology brands.

You will design bespoke e-retailer plans, manage search optimization, creator partnerships, and shopper insights to boost traffic, loyalty and ROI, while ensuring medical-first

Qualifications

• Highly commercial and data-driven, focused on traffic, ROI and sales analytics.
• Familiar with the e-retail landscape, search algorithms, influencer ecosystems.
• Highly organized with strong planning and prioritization in fast-moving environments.
• Entrepreneurial mindset with a constant drive to grow brands and retail partners.

Responsibilities

• Lead full-funnel digital strategies from top-of-funnel awareness to conversion and retention.
• Design bespoke e-retailer plans across major accounts to maximize traffic and conversion.
• Collaborate with PR and advocacy teams to scale creator partnerships and drive traffic.
• Own search insights and optimization to maximize organic visibility across retailer platforms.
• Reflect a medical-first mindset online, showcasing dermatological solutions as life-changing.
• Analyse shopper behaviour and competitive strategies across the consumer journey to build loyalty.
• Lead differentiated online propositions, including exclusive gifts-with-purchase for key accounts.
• Measure, track, and report activation initiatives to maximize ROI with weekly insights.
• Manage activation budget for digital projects and coordinate with supply teams for forecast accuracy.

Job description

Online Brand Manager - CeraVe - L'Oréal Dermatological Beauty

A Day in the Life

• Lead full-funnel digital strategies from top-of-funnel awareness to conversion and retention, partnering closely with marketing and sales teams to achieve brand targets.
• Design bespoke, differentiated e-retailer plans across major pharmacy, pure-player, and TikTok Shop accounts to maximize traffic and conversion.
• Collaborate with PR and advocacy teams to scale high-impact creator partnerships that drive engagement, consideration, and direct e-retailer traffic.
• Own search insights and optimization to maximize organic visibility and search synergy across retailer platforms.
• Reflect our medical-first mindset online, showcasing how our dermatological solutions can be life-changing for consumers.
• Analyse shopper behaviour and competitive strategies across the consumer journey to build lifetime value, repeat purchase loops, and loyalty.
• Lead differentiated online propositions, including exclusive gifts-with-purchase, to create exceptional added value on key accounts.
• Measure, track, and report all activation initiatives to maximize ROI, sharing weekly performance insights and action plans with the team.
• Manage the activation budget for digital projects and collaborate with supply teams to ensure high sales forecast accuracy.

Who You Are

• You are highly commercial and data-driven, focusing closely on traffic, conversion, ROI, and sales analytics to spot new revenue opportunities.
• You are highly familiar with the e-retail landscape, search algorithms, influencer ecosystems, and digital marketing trends.
• You are exceptionally organized, bringing strong planning and prioritization skills with the ability to adapt quickly to change.
• You possess a strong entrepreneurial spirit, constantly identifying opportunities to drive growth for our brands and retail partners.
• You embrace a growth mindset, welcoming new ideas, challenges, and digital transformations with positivity and a constant desire to learn.
• You are a creative problem-solver, always bringing fresh ideas to overcome challenges and design engaging consumer experiences.
• You are a collaborative team player who recognizes that diverse teams are the key to collective success.
• You are resilient and agile, viewing challenges as learning opportunities to benefit the business moving forward.
• You are authentic, ambitious, and true to yourself, thriving in an environment that celebrates diversity and uniqueness.

What We Offer

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

• money-saving offers
• free mortgage advice
• share options
• enhanced pension plan
• up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier
• private medical and dental insurance
• discounted gym memberships
• onsite mental health support
• enhanced family leave for all
• up to 4 weeks of paid fertility leave

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

Who We Are

L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

Being part of the L'Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin. As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years.

How We Recruit

At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oréal.