On-Trade Sales Development Manager

JR United Kingdom; Sheffield; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the beverage industry seeks an On-Trade Sales Development Manager in Sheffield to drive sales growth and manage relationships across free trade accounts. The role includes delivering profit targets, fostering customer loyalty, and securing long-term partnerships. Ideal candidates will have a proven sales track record and strong negotiation skills.

Qualifications

• Proven track record in sales within an on-trade environment.
• Strong account management and new business development experience.
• Excellent negotiation and interpersonal skills.

Responsibilities

• Deliver volume and profit targets across a range of own-brand products.
• Manage territory planning and maintain strong customer account relationships.
• Proactively prospect for new business to meet growth targets.

Skills

Sales experience

Account management

Negotiation skills

Interpersonal skills

Data proficiency

Tools

Excel

PowerPoint

Job description

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On-Trade Sales Development Manager, Sheffield, South Yorkshire

Client:

BP DRINKS

Location:

Sheffield, South Yorkshire, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

2

Posted:

31.05.2025

Expiry Date:

15.07.2025

Job Description:

About the Role

As a Sales Development Manager, you’ll take full ownership of free trade accounts within a defined territory. Your primary focus will be driving sales growth and profitability by executing our commercial strategy across both existing and new business opportunities.

Key Responsibilities

• Deliver volume and profit targets across a range of own-brand products
• Manage territory planning and maintain strong customer account relationships
• Proactively prospect for new business to meet growth targets
• Maximise product sales within existing accounts to achieve commercial goals
• Leverage sales promotions and marketing materials to drive demand
• Build lasting relationships with customers to foster loyalty and account growth
• Sell in investments to secure and develop long-term trading partnerships
• Represent our brand portfolio with professionalism and enthusiasm

Key Stakeholders

• External: Business owners, account stakeholders, and suppliers
• Internal: Sales, Marketing, Cellar Services, and Distribution teams

About You

Skills & Experience

• Proven track record in sales, within an on-trade environment
• Strong account management and new business development experience
• Excellent negotiation and interpersonal skills
• Confident working with data – Excel and PowerPoint proficiency desirable
• Structured and reliable approach to sales planning