Omnichannel Marketing Strategy Analyst

PepsiCo; Reading; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading global food and beverage company is seeking an Omnichannel Marketing Strategy Analyst in Reading, UK. The role involves collaborating with brand teams to create impactful marketing campaigns across various platforms. The ideal candidate has strong project management skills, a creative mindset, and proven experience in marketing campaign management. This position offers the opportunity to work in a dynamic environment where innovative ideas can thrive.

Qualifications

• Experience in marketing campaign management, asset creation, and cross-functional project management.
• A creative mindset with the ability to brief, critique, and approve creative concepts and assets.
• Strong collaboration skills to navigate a complex organization and build relationships.

Responsibilities

• Partner with brand, TCP, and eCommerce teams to create integrated campaigns.
• Manage the briefing and delivery of shopper toolkits.
• Approve customer-specific artwork for campaign consistency.

Skills

Marketing campaign management

Creative mindset

Collaboration skills

Project management

Effective communication

Problem-solving

Job description

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Omnichannel Marketing Strategy Analyst, Reading

Client: PepsiCo

Location: Reading, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: c1e6edd5c814

Job Views: 7

Posted: 25.08.2025

Expiry Date: 09.10.2025

Job Description:

Overview

PepsiCo UK is home to some of the world's most loved food and drink products, including Walkers, Quaker, Doritos, Pipers, and Monster Munch. We have a strong reputation for developing and launching products that consumers love. Our products are enjoyed by consumers worldwide over a billion times daily in more than 200 countries and territories. In 2022, the company generated $86 billion in net revenue. We pride ourselves on being a great place to work, recognized in 2023 as a Times Top 50 Employer for Gender Equality for the 18th consecutive year and Top Employer for the 12th year.

As an Omnichannel Marketing Strategy Analyst, you will partner with our brand, TCP, and eCommerce teams to ensure our brands are prominently represented across in-store and online retailer touchpoints. You will be responsible for delivering shopper toolkits, including shopper strategy, key visuals, and touchpoint translations. You will collaborate with shopper activation managers to understand the ‘voice of the customer’ and work with agencies to develop bespoke overlays and activations, bringing our iconic brands to life in relevant placements to drive consumer consideration and sales.

Responsibilities

• Partner with brand, TCP, and eCommerce teams to create integrated campaigns with an omnichannel customer marketing focus.
• Manage the briefing and delivery of shopper toolkits, including shopper strategy, key visuals, and touchpoint translations.
• Approve customer-specific artwork to ensure campaign consistency across assets.
• Communicate clearly and centrally about toolkit planning across omni marketing and account teams.
• Collaborate with agencies to develop bespoke customer overlays and experiential activations for relevant campaigns.
• Manage status trackers and keep brand teams informed of progress.
• Support the Omnichannel Marketing Strategy Manager with weekly meetings, including agenda planning and campaign updates.
• Lead third-party approvals, including approval of shopper assets involving their IP.

Qualifications

• Experience in marketing campaign management, asset creation, and cross-functional project management.
• A creative mindset with the ability to brief, critique, and approve creative concepts and assets.
• Strong collaboration skills to navigate a complex organization and build relationships that influence project progress.
• Flexibility and agility in responding to changing needs.
• Excellent project management skills with attention to detail in coordinating stakeholders.
• Effective written and verbal communication skills.
• A passion for problem-solving, navigating ambiguity, and proactively identifying and addressing potential issues.