Omnichannel Marketing Lead: Local Engagement and Strategy

Takeda; Greater London; On-site; GBP 63,000 - 86,000; Full time

Job summary

Takeda is seeking a Marketing Engagement Lead in Paddington, UK to own the local customer engagement strategy and translate central brand content into a locally executable omnichannel plan. You will design journeys, orchestrate field and non-personal channels, manage ROI-focused investments, and feed insights to shape future brand strategy.

The role requires global-standard MCE collaboration, local compliance via MLR, and strong leadership across cross-functional teams to deliver market-leading

Qualifications

• Relevant degree (e.g. life sciences, marketing or business). Specific requirements confirmed locally.
• Advanced qualification (e.g. postgraduate degree) an advantage.

Responsibilities

• Own the Local Engagement Plan — an all-channel, all-tactic plan covering segments, objectives, channel mix and sequencing, module selection, budget, enablement, measurement and learning agenda.
• Lead local brand planning inputs, ensuring customer engagement activity is connected to brand strategy, commercial objectives, launch priorities and lifecycle opportunities.
• Conduct local situational analysis and customer insight to ground the engagement strategy.
• Design the local HCP/customer journey and experience across touchpoints, optimising engagement quality.

Skills

Omnichannel engagement

Stakeholder management

Strategic brand planning

Agile

Cross-functional leadership

Analytics

Education

Life sciences/Marketing/Business degree

Postgraduate degree (advantage)

Tools

CRM systems

Analytics tools

MLR processes

Job description

Takeda is seeking a Marketing Engagement Lead in Paddington, UK to own the local customer engagement strategy and translate central brand content into a locally executable omnichannel plan. You will design journeys, orchestrate field and non-personal channels, manage ROI-focused investments, and feed insights to shape future brand strategy.

The role requires global-standard MCE collaboration, local compliance via MLR, and strong leadership across cross-functional teams to deliver market-leading