Omnichannel Marketing Lead | Hybrid, ROI & Growth

Samsung Group; Ottershaw; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid working - 3 days in office

Bonus scheme

Car allowance

Private medical

Income protection

Enhanced pension

Volunteering days

Flexible benefits portal

Birthday day off

Samsung product discounts

Discount shopping portal

Job summary

Samsung is seeking a senior Omnichannel Marketing Lead to shape and drive the end-to-end marketing strategy across retail, online and contact centre. You will negotiate GTM plans, manage budgets, and deliver cross-functional campaigns with sales and partner teams.

Ideal candidates bring strong leadership, experience across ATL/BTL, and a track record in driving ROI on large budgets within a retail or network operator environment. Hybrid office-based role in the UK.

Responsibilities

• Navigate and build strong relationships with channel stakeholders both internally and externally
• Own the annual omnichannel marketing strategy across retail, online and contact centre working with the sales team, ensuring alignment to business and partner objectives.
• Lead on GTM - negotiation of rate cards, Investment allocation, TTL Campaign planning, asset management, compliance, and PCA's
• Develop strong TTL in-life execution plans, driving to achieve sell-out targets
• Lead on all post-campaign analysis
• Market intelligence - understand the stock, sales figures, insights and GFK
• Collaborate with channels to address gaps and actively seek opportunities
• Lead on QBR's or optimization projects within key functions (digital optimization, attach, retention and loyalty programs)
• Own the Omni Investment, third party funding and Co-Op budget, regularly forecasting and tracking
• Review marketing spend with recommendations for efficiencies or post quarter analysis
• Work with wider functions to create new ideas that accelerate our Omni strategy into fruition across functions and channels
• Work with key internal stakeholders and leverage available resource and insights to shape strategic account decisions
• Drive longer term planning and strategy of the account i.e. JBP/annual planning
• Exposure to HQ (data and reporting) and presenting to Leadership on a regular basis
• To lead and proactively share best practice amongst the team and Leadership
• Support the Omnichannel Marketing Lead, acting as a key 'go to' person
• To mentor, manage and develop your direct reports
• Marketing background, ideally with a vendor in the same role or marketing role within a retailer/network operator/agency
• Management experience and strong leadership
• Must be able to demonstrate experience across the marketing mix - ATL& BTL
• Strong PPT and XLS skills
• Commercial acumen and ability to produce marketing plans, business cases and ROI on marketing spend
• Familiar with managing significant marketing budgets

Job description

Samsung is seeking a senior Omnichannel Marketing Lead to shape and drive the end-to-end marketing strategy across retail, online and contact centre. You will negotiate GTM plans, manage budgets, and deliver cross-functional campaigns with sales and partner teams.

Ideal candidates bring strong leadership, experience across ATL/BTL, and a track record in driving ROI on large budgets within a retail or network operator environment. Hybrid office-based role in the UK.