Omnichannel Marketing Communications Manager

Merck Group; Glasgow; On-site; GBP 50,000 - 75,000; Full time

Job summary

A leading global company is seeking an Omnichannel Marketing Communications Manager to enhance engagement with the scientific community. This pivotal role involves developing integrated marketing strategies, managing campaigns across various platforms, and driving customer engagement in the Life Science Services sector.

Qualifications

• 7+ years of experience in B2B marketing.
• Strong knowledge of digital marketing tools and campaign management.
• Proven track record in customer activation and engagement.

Responsibilities

• Develop and execute integrated marketing strategies across digital and traditional platforms.
• Collaborate with internal teams to align marketing with business goals.
• Utilize data analytics to optimize marketing campaigns.

Skills

Digital Marketing

ABM

SEO/SEM

Email Marketing

CRM Tools

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Salesforce Marketing Cloud

HubSpot

Job description

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You Role:

We are seeking an Omnichannel Marketing Communications Manager for the Life Science Services (LSS) Commercial Excellence team. You will report to the Life Science Services Head of Marketing Communications.

The Omnichannel Marketing Manager will be responsible for developing and executing an integrated marketing strategy across multiple platforms (digital, print, events, and more) to effectively engage with key decision-makers in the sectors we operate. The role is crucial for driving both inbound and outbound marketing campaigns that align with the business objectives and customer journey. You have a passion for creating effective marketing communication strategies and campaigns to engage with the scientific community and drive business success.

Key responsibilities:

• Create and implement a cohesive omnichannel marketing plan that ensures a seamless customer experience across all touchpoints, including digital (email, social media, SEO/SEM), traditional (print ads, brochures), and events (trade shows, webinars)
• Collaborate with internal teams (sales, modality leads, and corporate communications) to ensure alignment between marketing efforts and business goals
• Design and execute targeted marketing campaigns that incorporate content, ABM (Account-Based Marketing), and lead nurturing tactics
• Utilize data analytics to measure and optimize campaigns, adjusting strategies to increase effectiveness and ROI.
• Lead efforts on digital platforms, including website management, social media strategy, email marketing, and SEO to improve visibility and engagement
• Ensure alignment between digital and offline campaigns to maintain a consistent brand message
• Work closely with internal and external content creators to develop messaging tailored for different channels and customer personas
• Ensure content is informative, compliant with industry standards, and resonates with the target audience
• Leverage CRM and marketing automation tools (Salesforce Marketing Cloud) to collect and analyze customer data, building a deep understanding of buyer personas and behavior
• Segment the customer base to deliver personalized, relevant messages through the appropriate channels
• Manage the marketing presence at key industry events such as trade shows, conferences, and webinars to generate leads and brand exposure
• E2E Plan and promote event-driven campaigns that integrate with overall marketing objectives
• Measure the effectiveness of marketing efforts across channels using KPIs such as customer acquisition cost, engagement rates, and conversion rates
• Provide regular performance reports to leadership, using data to refine strategies and ensure ongoing improvement
• Collaborate with branding, media, and creative agencies

Who You Are:

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, or related field
• 7+ years of experience in B2B marketing, preferably within the pharmaceutical, biotechnology, or CDMO sectors with proven track record in customer activation, communication, and/or change management
• Strong knowledge of digital marketing, ABM, SEO/SEM, email marketing, and CRM tools (e.g., Salesforce, HubSpot)
• Proven track record of managing omnichannel campaigns with a focus on driving revenue and customer engagement
• Willingness to travel globally (up to 15%)

Preferred Qualifications:

• CDMO experience preferred
• Excellent communication, Strong problem-solving mindset and project management skills
• Data-driven mindset with experience in using analytics to optimize campaigns
• Excellent stakeholder management & influencing capabilities
• Proactive mindset and change agent attitude as well as a collaborative spirit and strong team orientation
• Structured working mode and ability to handle competing priorities
• Self-motivated, independent learner, passionate about marketing communications and able to work autonomously